These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The iconic Dior Addict Lip Maximizer has been reimagined to meet the demand for more audacious color. Infused with cherry oil and hyaluronic acid, this plumping gloss not only delivers a voluminous, mirror-shine finish but also provides up to 24 hours of hydration. The reworked formula is available in a variety of finishes, including intense and holographic, which cater directly to the bold color trend. By offering a wide range of delectable shades from natural to bold, the Lip Maximizer allows for a customizable and impactful lip look that is both glamorous and nourishing.
Key Product: Addict Lip Maximizer
MARKET LEADER
Fenty Beauty's Gloss Bomb Cream Color Drip Lip Cream offers pure, intense color without the shimmer of its predecessors, perfectly embodying the bold lipgloss trend. This line provides medium to full-coverage color that is both vibrant and creamy. The formula is designed to feel as good as it looks, delivering a high-shine finish without any stickiness. With a range of shades handpicked by Rihanna, this gloss makes lips look instantly fuller and is a go-to for a statement-making, non-sticky, and comfortable bold lip.
Key Product: Gloss Bomb Cream Color Drip Lip Cream
MARKET LEADER
Pat McGrath Labs' LUST: Gloss™ is celebrated for its ability to deliver ethereally erotic color with a surreally seductive shine. This gloss stands out with its range of finishes, including high-shine, shimmer, and glitter, allowing for a multidimensional and bold lip. The formula is balm-like and non-sticky, soothing and smoothing lips while imparting a three-dimensional luster. With shades that range from teasing transparencies to ravishingly resplendent hues, LUST: Gloss™ pushes the bold trend by offering unique and artistic color combinations that feel luxurious and hydrating.
Key Product: LUST: Gloss™
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest shows stability rather than strong growth, sales volumes are substantial, particularly in the value segment. The premium segment also shows stable sales, contributing to a solid overall trend score.
Search interest for bold color lipgloss has remained relatively consistent over the past year, indicating a stable level of consumer attention. The trend is supported by ongoing cultural relevance as a form of self-expression and a desire for fun makeup looks.
Google Trends (12 Months)
TikTok Posts
85 posts analyzed
Fenty Beauty by Rihanna
A global music icon, fashion mogul, and beauty industry titan, Rihanna's influence is unparalleled. Her brand, Fenty Beauty, is celebrated for its inclusive shade ranges and trendsetting products. She is a primary driver of the bold lipgloss trend.
Dior Beauty
As a rapidly rising star and Dior Makeup Ambassador, Jenna Ortega has become a significant style icon, particularly for Gen Z. Her penchant for "vampy" and gothic-glam looks has been a driving force behind the resurgence of darker, moodier lip colors.