This trend involves the innovation of electrolyte powder flavors to include exotic and native Brazilian fruits. It moves beyond traditional citrus options by launching unique tastes such as Jabuticaba, Watermelon with Pomegranate, and Strawberry with Kiwi.
Trend signals, demand data, and market insights for this product
45/100
sustained
R$24 - R$103
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
True
A highly respected nutritionist and physical educator in Brazil, CrossFit athlete, and author on sports nutrition. She is also the idealizer of a mentorship program for sports nutrition.
100% Você
A renowned Brazilian singer and composer, an icon of Axé music, and a symbol of energy and vitality. He is the founder of the supplement company 100% Você.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Atlhetica Nutrition, a major player in the Brazilian supplement market, taps directly into the national palate with its Guaraná com Açaí flavor. This classic combination is synonymous with energy and Brazilian identity. The product is formulated to replenish essential salts and carbohydrates lost during physical activity, helping to prevent cramps and fatigue. By offering a flavor that is both beloved and associated with vitality, the Go! Isotonic Drink pushes the trend of combining performance with authentic local tastes, making it an iconic choice for athletes and active consumers.
Key Product: Go! Isotonic Drink
MARKET LEADER
LIQUIDZ, a brand that has rapidly gained influence by focusing exclusively on electrolyte-based hydration, is at the forefront of the Brazilian flavor trend with its innovative Jabuticaba flavor. As the first Brazilian company 100% focused on electrolyte hydration, its flavor choices are highly influential. Jabuticaba, a fruit native to Brazil, offers a unique and sophisticated taste that is gaining traction in the beverage market. The product, which is sugar-free and uses natural sweeteners, is designed for rapid hydration and performance by replenishing key electrolytes like sodium, potassium, and magnesium. The introduction of a Jabuticaba-flavored electrolyte powder showcases a modern take on the trend, moving beyond the more common fruit combinations to introduce a novel yet authentically Brazilian option.
Key Product: LIQUIDZ Repositor de Eletrólitos
MARKET LEADER
Sudract, another popular brand in the Brazilian sports nutrition scene, also features the iconic Guaraná com Açaí flavor in its Hydramaxi line. This product is designed to be a practical and efficient solution for rehydration, offered in convenient single-dose sachets. It provides essential electrolytes like sodium, potassium, and calcium to prevent dehydration and cramps during exercise. The inclusion of the Guaraná com Açaí flavor underscores the widespread appeal and commercial importance of this combination within the Brazilian market, solidifying its status as a key flavor profile for any brand aiming to connect with local consumers.
Key Product: Hydramaxi
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