This theme highlights the increasing use of protein-rich snacks as a convenient breakfast option or to boost the protein content of the first meal of the day. These products are designed for busy consumers who may not have time for a traditional sit-down breakfast.
Trend signals, demand data, and market insights for this product
75/100
growing
AU$7 - AU$62
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Centr
Internationally acclaimed Australian actor, known for his role as Thor. He is a co-founder of the fitness app 'Centr' and a highly influential figure in the health, wellness, and fitness space.
Tropeaka
A prominent Australian health and fitness vlogger and influencer, known for sharing her journey with holistic health, fitness, and nutrition.
Chobani
A qualified nutritionist and a regular contributor to Australian media, including the 'Today Show Australia', making nutritional science accessible to the mass market.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A product targeting the demand for a fast and nutritious breakfast, offering a significant 20 grams of protein per serving to support muscle recovery and prolong satiety. Ready in just 90 seconds, it's designed for busy individuals who don't want to compromise on their nutritional goals. It is available in appealing flavours like Creamy Honey, Vanilla, and Mixed Berry.
Key Product: Protein Quick Oats Variety Pack
MARKET LEADER
A range of protein bars that serve as a perfect on-the-go breakfast boost. Each bar provides 10 grams of protein, combining plant-based protein with nuts, seeds, and cranberries to deliver sustained energy. This product acts as a bridge between a traditional snack bar and a functional breakfast food.
Key Product: Dark Choc & Cranberry Protein Bars
MARKET LEADER
Specifically marketed as ideal for breakfast, this high-protein yoghurt pouch provides a substantial protein hit with no added sugar. It offers a quick and easy protein source for busy mornings or post-exercise, with approximately 15 grams of protein per serving. It is a creamy and satisfying option that keeps you feeling full.
Key Product: YoPRO High Protein Yoghurt Pouch - Vanilla
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