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Trend: growing

Breakfast Boost Protein Snacks

  • -This theme highlights the increasing use of protein-rich snacks as a convenient breakfast option or to boost the protein content of the first meal of the day.
  • -These products are designed for busy consumers who may not have time for a traditional sit-down breakfast.
  • -Examples include high-protein yoghurts, ready-to-drink breakfast smoothies, protein pancake mixes, and portable options like egg 'muffins' and overnight oats.
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1

Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Muscle Nation product

Muscle Nation

MARKET LEADER

A product targeting the demand for a fast and nutritious breakfast, offering a significant 20 grams of protein per serving to support muscle recovery and prolong satiety. Ready in just 90 seconds, it's designed for busy individuals who don't want to compromise on their nutritional goals. It is available in appealing flavours like Creamy Honey, Vanilla, and Mixed Berry.

Key Product: Protein Quick Oats Variety Pack

Carman's Kitchen product

Carman's Kitchen

MARKET LEADER

A range of protein bars that serve as a perfect on-the-go breakfast boost. Each bar provides 10 grams of protein, combining plant-based protein with nuts, seeds, and cranberries to deliver sustained energy. This product acts as a bridge between a traditional snack bar and a functional breakfast food.

Key Product: Dark Choc & Cranberry Protein Bars

YoPRO product

YoPRO

MARKET LEADER

Specifically marketed as ideal for breakfast, this high-protein yoghurt pouch provides a substantial protein hit with no added sugar. It offers a quick and easy protein source for busy mornings or post-exercise, with approximately 15 grams of protein per serving. It is a creamy and satisfying option that keeps you feeling full.

Key Product: YoPRO High Protein Yoghurt Pouch - Vanilla

2

Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

Noshu Protein+ Spiced Apple Pie Bars - 5 Pack (180g)
Amazon
NoshuAU$8

Noshu Protein+ Spiced Apple Pie Bars - 5 Pack (180g)

4.6
(3)
Source this Product
Quest Nutrition Cookies and Cream Protein Bar, High Protein, Low Carb, Keto Friendly, 12 Count
AmazonBESTSELLER
QuestNutritionAU$32

Quest Nutrition Cookies and Cream Protein Bar, High Protein, Low Carb, Keto Friendly, 12 Count

4.3
(1,295)
Source this Product
Muscle Nation Choc Fudge Brownie Custard Protein Bars – High Protein Snack with Gooey Brownie Layer 12 x 60g
Amazon
Muscle NationAU$32

Muscle Nation Choc Fudge Brownie Custard Protein Bars – High Protein Snack with Gooey Brownie Layer 12 x 60g

4.4
(64)
Source this Product
Legendary Foods New Cake Style Tasty Pastry | Low Carb, High Protein, Keto Friendly, No Sugar Added, Protein Snacks, On-The-Go Breakfast, Keto Food, Keto Snacks - Strawberry 1pc
Amazon
Legendary FoodsAU$7

Legendary Foods New Cake Style Tasty Pastry | Low Carb, High Protein, Keto Friendly, No Sugar Added, Protein Snacks, On-The-Go Breakfast, Keto Food, Keto Snacks - Strawberry 1pc

1.9
(12)
Source this Product
Pick Me Up Choc Berry Burst 8g Protein Bar, Healthy Snacks, High Fibre Protein Bars, Low Sugar Protein Snacks for On-the-Go Energy
Amazon
SnackHQAU$7

Pick Me Up Choc Berry Burst 8g Protein Bar, Healthy Snacks, High Fibre Protein Bars, Low Sugar Protein Snacks for On-the-Go Energy

5.0
(3)
Source this Product
Pick Me Up Cookies & Cream Protein Bar, Healthy Snacks, 8g Protein Bars, High Fibre Protein Snacks, Low Sugar Snack Bar with 5 Health Star Rating
Amazon
SnackHQAU$7

Pick Me Up Cookies & Cream Protein Bar, Healthy Snacks, 8g Protein Bars, High Fibre Protein Snacks, Low Sugar Snack Bar with 5 Health Star Rating

5.0
(3)
Source this Product
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See sourcing guideline
3

Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
75

While specific sales data is unavailable, the strong and recently increasing search interest suggests significant engagement and potential for high volume growth. The cultural relevance for busy professionals seeking convenient, high-satiety meals further supports a high trend score.

Search interest for these protein snacks has shown a significant upward trend, indicating growing consumer interest. The trend is driven by a demand for convenient and healthy breakfast options for busy lifestyles.

Google Trends (12 Months)

Dec 24Dec 25

Social Signals

71

TikTok Posts

🎵 TikTokHighly TrendingMedium Sentiment
Positive
32.2%
Neutral
48.5%
Negative
19.3%

71 posts analyzed

📸 InstagramTrendingLow Sentiment
Positive
18.0%
Neutral
82.0%
Negative
0.0%

5 posts analyzed

Celebrity Adoption

Chris Hemsworth

Centr

Internationally acclaimed Australian actor, known for his role as Thor. He is a co-founder of the fitness app 'Centr' and a highly influential figure in the health, wellness, and fitness space.

Sarah Stevenson (Sarah's Day)

Tropeaka

A prominent Australian health and fitness vlogger and influencer, known for sharing her journey with holistic health, fitness, and nutrition.

Joanna McMillan

Chobani

A qualified nutritionist and a regular contributor to Australian media, including the 'Today Show Australia', making nutritional science accessible to the mass market.