Sourcy
Trend: growing

Brightening Ampoule

Brightening ampoules are concentrated serums designed to even out skin tone, reduce the appearance of dark spots and hyperpigmentation, and impart a luminous "glass skin" glow. These formulations are often powered by high-performance ingredients like Niacinamide, Vitamin C, Tranexamic Acid, and natural extracts such as fermented rice filtrate.

Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

72/100

Trend Status

growing

Retail Price Range

₱1 - ₱799

Trend signals, demand data, and market insights for this product

  • Brightening ampoules are concentrated serums designed to even out skin tone, reduce the appearance of dark spots and hyperpigmentation, and impart a luminous "glass skin" glow.
  • These formulations are often powered by high-performance ingredients like Niacinamide, Vitamin C, Tranexamic Acid, and natural extracts such as fermented rice filtrate.
  • The goal is to achieve a radiant and clear complexion, a persistent beauty standard heavily influenced by K-beauty trends.
  • Many products in this category also offer antioxidant benefits to protect the skin from environmental stressors that can lead to dullness.
Brightening Ampoule main image
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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
72

Google Trends (12 Months)

Dec 24Dec 25

Social Signals

8

TikTok Posts

🎵 TikTokTrendingHigh Sentiment
Positive
66.2%
Neutral
33.8%
Negative
0.0%

Celebrity Adoption

Liza Soberano

Deoproce

Liza Soberano is a Filipino-American actress and model, recognized as a style icon in the Philippines with recent ventures into Hollywood, solidifying her status as a global influencer.

Barbie Forteza

Kemans

Barbie Forteza is an award-winning Filipina actress and a popular television star, known for her role in the historical drama "Maria Clara at Ibarra". She is also influential as a "morena" (brown-skinned) beauty icon.

Kathryn Bernardo

Lancôme

Dubbed "Asia's Superstar," Kathryn Bernardo is a highly accomplished and influential actress in the Philippines. In March 2024, she became the first-ever Filipino ambassador for the French luxury beauty brand Lancôme.

2

Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

【Glow Up】JMCY× TEASHELL Whitening Ampoule Travel Set Brightening Moisturizing Serum for Glowing Skin Ampoule Serum 30pcs Niacinamide&Vitamin C&Black Tea
ShopeeBESTSELLER
JMCy₱109

【Glow Up】JMCY× TEASHELL Whitening Ampoule Travel Set Brightening Moisturizing Serum for Glowing Skin Ampoule Serum 30pcs Niacinamide&Vitamin C&Black Tea

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[10% Niacinamide]Glad2Glow Pomegranate Power Brightening Serum 5X Ceramide Tranexamic Fade Dark Spot
ShopeeBESTSELLER
Glad2Glow Official Store₱158

[10% Niacinamide]Glad2Glow Pomegranate Power Brightening Serum 5X Ceramide Tranexamic Fade Dark Spot

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Vitamin C and Niacinamide Serum with Hyaluronic Acid — Whitening, Freckle Removal, Pore Minimizing, Brightening
ShopeeBESTSELLER
₱42

Vitamin C and Niacinamide Serum with Hyaluronic Acid — Whitening, Freckle Removal, Pore Minimizing, Brightening

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【2.0 Upgrade】JMCY× TEASHELL Whitening Ampoule Travel Set – Brightening & Moisturizing Serum for Glowing Skin Ampoule Serum 30pcs Niacinamide&Vitamin C&Black Tea
ShopeeBESTSELLER
JMCy₱276

【2.0 Upgrade】JMCY× TEASHELL Whitening Ampoule Travel Set – Brightening & Moisturizing Serum for Glowing Skin Ampoule Serum 30pcs Niacinamide&Vitamin C&Black Tea

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SKINTIFIC 10% Niacinamide Brightening Serum Whitening Glowing Skin Skincare Vitamin C Serum 20ml
ShopeeBESTSELLER
Skintific₱269

SKINTIFIC 10% Niacinamide Brightening Serum Whitening Glowing Skin Skincare Vitamin C Serum 20ml

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Arbutin Whitening Serum – Face & Body, Gentle Firming, Hydrating, Brightening Essence
Shopee
₱50

Arbutin Whitening Serum – Face & Body, Gentle Firming, Hydrating, Brightening Essence

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Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

SKIN1004 product

SKIN1004

MARKET LEADER

This ampoule is at the forefront of the K-beauty brightening trend in the Philippines, celebrated for its potent, targeted formula. It features patented Madewhite™ microcapsules, which ensure the quick absorption of brightening ingredients. The product's power comes from a blend of 4% Niacinamide to fade dark spots, 2% Tranexamic Acid to inhibit melanin production, and Centella Asiatica extract to soothe the skin. Its lightweight, essence-like texture provides deep hydration without stickiness, making it a top choice for consumers seeking a luminous, even complexion.

Key Product: Madagascar Centella Tone Brightening Capsule Ampoule

Garnier product

Garnier

MARKET LEADER

While technically a serum, this product's immense popularity and iconic status for brightening in the Philippines make it a top-of-mind choice for consumers. It is endorsed and loved by over 100,000 Filipinos for its effectiveness in lightening dark spots and acne scars in as little as three days. Its key ingredient, Vitamin C, is a well-known antioxidant that fights dullness and evens out skin tone, cementing this product's position as a leading and accessible solution for achieving a brighter complexion.

Key Product: Bright Complete Vitamin C Serum

Beauty of Joseon product

Beauty of Joseon

MARKET LEADER

A cult favorite among K-beauty enthusiasts, this serum is specifically designed to address pigmentation and promote a radiant complexion. It leverages the historical benefits of rice bran water, which is rich in amino acids and minerals, to moisturize and brighten the skin. The formula is further enhanced with Arbutin, an ingredient that actively lightens dark spots and prevents hyperpigmentation. Its lightweight, watery texture absorbs quickly, making it an iconic product for achieving the coveted "glass skin" glow.

Key Product: Glow Deep Serum: Rice + Arbutin

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