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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A Korean-inspired lightweight serum formulated with Vitamin C and Galactomyces to brighten the complexion, reduce dark spots, and boost collagen. Its watery consistency is ideal for layering to achieve a luminous, glowing skin effect.
Key Product: Power Glow Serum
MARKET LEADER
An ultra-lightweight, fast-absorbing sunscreen that provides high sun protection and leaves a dewy, non-sticky finish. Infused with Niacinamide for brightening and Pentavitin for up to 72 hours of hydration, it imparts an instant luminous glow for a plump, reflective look.
Key Product: SunExpert Dewy Essence Sunscreen SPF50 PA++++
MARKET LEADER
A water cream formulated with Hyaluronic Acid for intense hydration and Vitamin B3 (Niacinamide) to brighten skin and improve texture. It provides a burst of moisture, leaving the skin feeling plump, smooth, and visibly glowing.
Key Product: Hyaluronic + B3 Boost Water Cream
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest and significant cultural attention driven by K-beauty and social media. While specific sales volume is unavailable, the increasing search interest suggests growing commercial traction.
Search interest for brightening and 'glass skin' skincare has shown a significant upward trend, indicating growing consumer demand. The trend is being actively discussed and promoted, suggesting it's gaining momentum.
Google Trends (12 Months)
4 posts analyzed
Luxelle
A globally recognized fashion icon, actress, and entrepreneur with significant influence over beauty and lifestyle trends in the Philippines. She co-owns the skincare brand Luxelle.
Luxe Organix
A prominent actress from a renowned showbiz family, making her one of the most influential young stars in the Philippines, with sway over the mass market.
Skintific
A Kapuso actress and former reality show contestant with a growing influence on the younger demographic through television and social media.