These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A dual-action body scrub that combines chemical and physical exfoliants to renew the skin, even out tone, and smooth the surface. Clinical tests showed 87% of participants noticed a more uniform skin texture. The formula is designed to hydrate, prevent dryness, reduce the appearance of spots, and prevent ingrown hairs, promoting a uniform and luminous body complexion.
Key Product: Esfoliante Hidratante Corporal
MARKET LEADER
A fruit-based Watermelon scrub formulated to help lighten dark spots with concentrated rosehip oil. It contains watermelon bioactives to illuminate, hydrate, and reduce oxidative stress. It is versatile for use on both face and body to achieve a more even and radiant skin tone.
Key Product: Esfoliante Melancia com Óleo de Rosa Mosqueta
MARKET LEADER
From the Terrapeutics line, this gentle body scrub uses a natural sugar base for soft exfoliation to remove dead cells. While not explicitly a whitening product, it helps achieve a more uniform and revitalized skin appearance. Enriched with Brazil nut oil and cupuaçu butter, it provides prolonged hydration, leaving skin soft, smooth, and contributing to a brighter, more even look.
Key Product: Esfoliante Corporal Calêndula
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While there's no sales data to confirm volume, search interest indicates growing engagement and a positive trajectory. The trend is driven by consumer desire for radiant skin, suggesting increasing demand.
Search interest for brightening and uniforming scrubs shows a general upward trend with some fluctuations. The trend is gaining traction as consumers seek targeted body skincare solutions.
Google Trends (12 Months)
WePink
A digital entrepreneur and one of Brazil's most followed influencers, she founded the beauty brand WePink. Her large following on Instagram and TikTok allows her to set trends and drive significant sales.
L'Occitane au Brésil
A beauty influencer and entrepreneur who started with YouTube makeup tutorials and grew into a major force in the cosmetics industry with her own brands and collaborations. She is known for her authentic communication and beauty expertise.
Sallve
A journalist, publicist, and founder of the beauty brand Sallve. She is a pioneer in the Brazilian digital beauty scene, known for her educational approach to skincare and makeup, and for creating a brand known for its transparent, vegan, and cruelty-free formulas.