These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Xiaomi Mi Smart Air Fryer is an iconic product for tech-savvy consumers on a budget. It pushes the budget-friendly trend by offering smart features typically found in more expensive models. With a 3.5L capacity, it is ideal for small households. Its key selling point is the integration with the Mi Home app, allowing users to control the air fryer remotely from their phones. The appliance also features an OLED screen for easy adjustments, 360° hot air circulation for even cooking, and functions beyond air frying, such as being a yogurt maker, oven, and dehydrator. Its minimalist white design is also a top-of-mind feature that appeals to modern consumers.
Key Product: Mi Smart Air Fryer 3.5L
MARKET LEADER
Gaabor has quickly become a popular and trendy brand in the Philippines by offering feature-rich air fryers at very competitive prices. This model embodies the budget-friendly trend by providing a large capacity suitable for families at an affordable price point. It features a digital display and multiple cooking presets, which adds a modern touch and convenience that appeals to consumers looking for value for money. The brand is noted for being easy to clean with a detachable, non-stick liner, further enhancing its user-friendly appeal for busy households.
Key Product: Digital Display Air Fryer AF65T-BK01A
MARKET LEADER
Kyowa is a well-established and trusted brand in the Philippines, known for its affordable and reliable home appliances. This particular model pushes the budget-friendly trend by incorporating a see-through window, a practical feature that allows users to monitor their cooking without opening the basket and letting heat escape. It offers a generous 7.7L capacity, making it perfect for families of 4-5. The appliance uses 360° rapid air circulation for even cooking and has an adjustable temperature control up to 200°C, offering the essential functions of an air fryer at a very accessible price.
Key Product: KW-3820
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows increasing search interest and cultural relevance, driven by affordability and health consciousness. While sales volume data is unavailable, the strong search momentum suggests growing commercial traction.
Search interest for budget-friendly air fryers shows a clear upward trend, particularly in recent months. This indicates growing consumer demand for affordable and healthier cooking options.
Google Trends (12 Months)
TikTok Posts
110 posts analyzed
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