These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A standout product for its ability to deliver buildable medium coverage without cracking or settling into fine lines, making it a professional favorite. The Niina Secrets Hidra Glow foundation is celebrated for providing a natural, healthy glow while allowing for the application of multiple layers to achieve the desired level of coverage. Its formula is designed to feel like a "second skin" and contains hyaluronic acid, offering hydration and protection against blue light. This versatility pushes the trend for foundations that are not just about coverage, but also about creating a radiant, comfortable, and customizable finish.
Key Product: Niina Secrets Hidra Glow
MARKET LEADER
The Cover Up foundation is recognized for its adjustable medium-to-high coverage, catering to the trend of versatile makeup. It allows users to easily build up the product to conceal imperfections for a flawless finish or apply a sheerer layer for a more natural look. The formula is also noted for including sun protection with FPS 35, combining makeup with skincare benefits. Its wide range of 41 shades makes it an inclusive option in the Brazilian market.
Key Product: Cover Up Foundation
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong upward momentum in search interest, coupled with significant cultural relevance due to its versatility and value proposition. While specific sales volume is unavailable, the increasing search activity suggests growing commercial traction.
Search interest shows a clear upward trend, particularly in recent months, indicating growing consumer curiosity and engagement with this product type. The concept of a versatile, customizable foundation is resonating with consumers seeking adaptable beauty solutions.
Google Trends (12 Months)
TikTok Posts
2 posts analyzed
Bruna Tavares
One of Brazil's pioneer beauty influencers and a journalist who transitioned into a powerhouse entrepreneur. Her brand, Linha Bruna Tavares, is known for high-quality, innovative products.
Eudora Niina Secrets
A top-tier Brazilian influencer and YouTuber with a massive following. Her collaboration with the established Brazilian brand Eudora lends her line significant credibility and widespread distribution.
Boca Rosa
A massive celebrity influencer and entrepreneur who gained widespread fame after her participation in Big Brother Brasil. In 2024, she relaunched her makeup brand, Boca Rosa, as an independent company.