These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The TLC Spray is a locally celebrated restorative facial mist designed to be a "quick vacation for your skin." It has gained popularity for its gentle, hydrating formula that helps to soothe and refresh the skin. Key ingredients like Panthenol (Pro-vitamin B5) and Hydrolyzed Oat Protein are known for their calming and wound-healing properties, while Niacinamide helps to brighten the skin. This mist is crafted to provide comfort and restore balance, making it a staple for those with sensitive or easily stressed skin and pushing the trend for restorative, everyday skincare.
Key Product: TLC Spray Restorative Facial Mist
MARKET LEADER
This ultra-fine facial mist from the popular K-beauty brand SKIN1004 delivers a powerful blend of calming and hydrating ingredients. Its signature "Hyalu-Cica" formula combines Centella Asiatica extract, known for its soothing properties, with multiple types of Hyaluronic Acid to deeply hydrate the skin. The addition of Green Tea Water provides antioxidant benefits and further calms the skin. The mist's lightweight, "cloudy" texture instantly refreshes the skin without leaving a sticky residue, making it an iconic product for achieving a dewy, calm complexion and reinforcing the trend of barrier-supporting mists.
Key Product: Madagascar Centella Hyalu-Cica Cloudy Mist
MARKET LEADER
A powerhouse in the K-beauty world, Innisfree's Green Tea Hyaluronic Mist is a cooling and soothing spray perfect for the Philippine climate. Formulated with Beauty Green Tea™, which is rich in amino acids, and five kinds of hyaluronic acid, it provides intense hydration and helps to soothe skin stressed by external factors like sun exposure. The addition of panthenol enhances its calming benefits. This mist is celebrated for its ability to deliver an instant burst of moisture and create a healthy, glowing complexion, solidifying its status as a top choice for consumers seeking both refreshment and skin-calming effects.
Key Product: Green Tea Hyaluronic Mist
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is stable, there is no significant upward momentum or sales growth data to indicate a higher score. The trend shows consistent, moderate engagement.
Search interest for calming face mists has remained consistently stable over the observed period. The trend is supported by ongoing cultural relevance around sensitive skin and clean beauty.
Google Trends (12 Months)
TikTok Posts
89 posts analyzed
BLK Cosmetics
A highly influential actress, host, and entrepreneur in the Philippines, and co-founder of BLK Cosmetics. Her beauty choices are closely followed by millions, making her a significant trendsetter.
Human Nature
A veteran and multi-awarded Filipino film and television actress known for her timeless beauty and advocacy for natural skincare. She prefers gentle and natural ingredients.
d'Alba
An international Korean star with deep roots and a massive following in the Philippines. She is considered a beauty icon due to her youthful appearance and flawless skin.