These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Self Care Hydrating Mist is a multifunctional product celebrated for its ability to instantly refresh and soothe the skin. It is formulated with a potent blend of natural extracts known for their calming properties, including chamomile, green tea, and aloe vera. This combination not only helps to reduce redness and irritation but also provides a significant hydrating and antioxidant boost. The mist is designed to be used at any time of the day, whether to prepare the skin for makeup, to set a finished look with a natural glow, or simply to revitalize and calm the skin, making it a staple for those seeking a moment of gentle care.
Key Product: Bruma Hidratante Self Care
MARKET LEADER
A dermatologically tested mist specifically developed to soothe sensitive and sensitized skin. Its formula is enriched with chamomile and aloe vera extracts, ingredients renowned for their calming and antioxidant properties. The addition of panthenol provides immediate hydration, while a complex of minerals nourishes and softens the skin. This product is particularly iconic as it is recommended for use after aesthetic procedures to alleviate sensitivity, highlighting its powerful soothing action.
Key Product: Calming Face Aqua
MARKET LEADER
A dermatological spray formulated to deliver a powerful soothing and hydrating effect. Its standout ingredient is Pinus Pinaster extract, a potent natural antioxidant obtained from the bark of the French maritime pine, which helps protect the skin from environmental stressors and reduce redness. The formula is designed to lower skin temperature, providing an immediate refreshing sensation that is ideal for sensitive or irritated skin, and can be used after sun exposure or hair removal.
Key Product: FĂłrmula Calmante - Bruma DermatolĂłgica
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is stable, the lack of significant growth and absence of sales data prevent a higher score. The trend shows consistent, moderate engagement without strong indicators of rapid expansion.
Search interest for Calming & Soothing Mist has remained relatively stable over the observed period, indicating consistent consumer engagement. The trend shows no significant upward or downward momentum, suggesting it has found a steady place in the market.
Google Trends (12 Months)
Mantecorp Skincare
Brazilian model, actress, and fashion designer, and daughter of television presenter Xuxa Meneghel. She was announced as the face of a new campaign for Mantecorp Skincare.
Brazilian television presenter, actress, and singer. In a "Beauty Secrets" video for Vogue Brazil, she shared her daily skincare routine, which includes using thermal water.