These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Chanel Classic Flap Bag remains an undisputed icon in the world of luxury handbags in 2025. Its timeless design is instantly recognizable with its signature quilted leather and the iconic interlocking "CC" closure. A key feature that drives the chain trend is its versatile leather and chain interwoven strap, which can be worn short on the shoulder or as a longer single strap. The 2025 collections are expected to introduce new seasonal colors, further cementing its status as a coveted piece for collectors and fashion enthusiasts alike.
Key Product: Classic Flap Bag
MARKET LEADER
A modern icon, the Louis Vuitton Coussin bag makes a bold statement with its pillowy, soft lambskin embossed with the signature LV monogram. What makes this bag a leader in the chain trend is its prominent, chunky chain strap that adds an edgy and contemporary feel to its otherwise soft silhouette. This statement hardware allows the bag to be carried as a clutch, worn on the shoulder, or as a crossbody, offering significant versatility. The 2025 collection is anticipated to feature new metallic finishes and limited-edition patterns, keeping this bag at the forefront of the trend.
Key Product: Coussin Bag
MARKET LEADER
The Coach Tabby Shoulder Bag with a chain strap has become a key piece for 2025, representing a more accessible yet highly fashionable take on the trend. This bag is a modern interpretation of a 1970s Coach design, featuring the brand's signature hardware. The addition of a chunky chain strap, alongside a leather strap, allows for multiple ways to wear it, pushing the chain trend forward. It's a versatile bag that can transition from day to night, making it a popular choice among trend-aware consumers.
Key Product: Chain Tabby Shoulder Bag
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest shows some volatility, it remains at a moderate level, and sales volume is consistent, albeit cooling slightly. This suggests a mature trend with steady, but not rapidly growing, commercial traction.
Search interest for chain shoulder bags has remained relatively stable over a long period, with some fluctuations but no significant sustained upward or downward trend. This indicates a consistent level of consumer interest.
Google Trends (12 Months)
TikTok Posts
115 posts analyzed
Gucci
A global fashion icon, Kendall Jenner rose to fame as a media personality and has since become one of the highest-paid models in the world. With millions of social media followers, her style choices frequently set trends and influence a broad audience. Jenner's ability to blend high fashion with street style makes her a key figure in the popularization of new and vintage-inspired trends.
Coach
An American supermodel, Bella Hadid is a prominent figure in the fashion industry, known for her distinctive look and significant influence on modern style. Named "Model of the Year" by the British Fashion Council in 2022, her every fashion choice is closely watched and emulated by a massive following. Hadid's penchant for mixing high-end and more accessible brands has made her a relatable style icon.
Saint Laurent
A global music superstar, Taylor Swift's influence extends far beyond the music industry into fashion and popular culture. With a massive and dedicated fanbase, any item she wears often sees a significant surge in interest and sales. Her style evolution is closely followed, making her a powerful trendsetter.