These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Boyfriend Bold Chain Anklet from Mejuri is a quintessential example of the chunky trend. Crafted from 14k yellow gold, its thick, bold links offer a substantial and luxurious feel that makes a statement. This piece is designed to be a standout accessory, transforming a simple look into a more intentional and styled ensemble. Its design pushes the trend by offering a weighty, masculine-inspired chain that is both chic and audacious, perfectly capturing the "bold" aspect of the chunky theme.
Key Product: Boyfriend Bold Chain Anklet
MARKET LEADER
The Dane Anklet by JENNY BIRD offers a unique, sculptural take on the chunky trend. Described as a bangle-inspired cuff for the ankle, this piece moves beyond a simple chain to provide a more structured and architectural silhouette. Available in gold and silver finishes, its design is both comfortable and stylish, embodying a modern, layered look. This anklet pushes the trend by focusing on a sculptural, cuff-like form rather than traditional links, making it a top-of-mind product for consumers seeking a contemporary and artistic piece.
Key Product: Dane Anklet
MARKET LEADER
This anklet features a classic chain design rendered in a bold, solid gold format, making it a significant and eye-catching piece. The "Bold Miyu Story Chain Anklet" exemplifies the chunky theme through its substantial and classic chain links, designed for everyday wear while still making a statement. It helps to push the trend by offering a timeless chain style in a modern, bold proportion that is both wearable and distinctly on-trend.
Key Product: Bold Miyu Story Chain Anklet
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
This trend shows strong sales growth in both value and premium segments, with search interest remaining consistently high. The cultural relevance and adoption by trendsetters suggest continued momentum.
Search interest for chunky and sculptural anklets shows consistent fluctuations but remains at a relatively high level. The trend is supported by broader fashion movements towards statement jewelry, indicating continued interest.
Google Trends (12 Months)
TikTok Posts
Jacob & Co.
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Chanel
A beauty mogul and one of the most-followed individuals on social media, whose style resonates powerfully with a younger demographic and dictates mainstream trends.