This trend reflects a consumer demand for transparency and simplicity in ingredients. These protein powders are characterized by the absence of artificial sweeteners, colors, flavors, gluten, and GMOs.
Trend signals, demand data, and market insights for this product
70/100
growing
R$7 - R$475
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Nutrify
A major Brazilian influencer in the health, wellness, and lifestyle space, known for sharing tips on healthy eating, fitness, and motherhood.
DUX Nutrition
A former "Big Brother Brasil" participant who has become a major fitness and lifestyle influencer in Brazil. Her relationship with the popular singer Thiaguinho further boosts her public profile and influence.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Dux Nutrition's Fresh Whey is a prominent example of the clean label trend, combining three types of whey protein (concentrate, isolate, and hydrolysate) with natural ingredients. The product line is known for its use of real fruits and nuts for flavoring and is sweetened with natural sweeteners like stevia and taumatina, avoiding artificial additives. This formulation, marketed as "clean label," appeals to consumers seeking a protein supplement that is both pure and flavorful, pushing the trend of using whole-food-based ingredients in supplements. The brand emphasizes transparency and the natural sourcing of its components.
Key Product: Fresh Whey
MARKET LEADER
Atlhetica Nutrition has tapped into the clean label movement with its ready-to-drink protein supplement, Best Whey Total Clean. This product is formulated with whey protein isolate (WPI) and hydrolyzed collagen peptides, offering a high degree of purity and rapid absorption. It actively promotes the clean label trend by being free of sugar, lactose, and artificial sweeteners and colorings. Instead, it uses natural sweeteners like stevia. The product is presented as a light, hydrating protein option, moving away from the traditional milky consistency of whey protein shakes and appealing to a broader consumer base looking for clean and convenient nutrition.
Key Product: Best Whey Total Clean
MARKET LEADER
Vitafor's Isofort line, particularly its latest iteration, is recognized for its clean formulation. The product uses high-quality whey protein isolate and is produced through a microfiltration process that preserves the protein's integrity while removing unwanted components like fat and lactose. While not always explicitly branded with the "clean label" term on the front, it is perceived by consumers as a clean option due to its minimal ingredient list and high purity. The brand's commitment to quality and purity helps push the trend by demonstrating that a highly effective protein supplement can be created without a long list of artificial ingredients, appealing to consumers who prioritize product purity and efficacy.
Key Product: Isofort Whey Protein Isolate
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