These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A luxurious, antioxidant-rich facial oil that is a hero product for the brand. It features sustainably sourced Pili and Elemi oils from the Bicol region, providing farmers with a stable livelihood. This vegan and cruelty-free oil works overnight to hydrate, repair, and restore the skin. Its clean formulation is free from parabens, phthalates, and other harmful chemicals, promoting high-performance skincare rooted in local, natural resources and community support.
Key Product: Self-care Night Recovery Oil
MARKET LEADER
An iconic solid face bar from a pioneering social enterprise that reduces plastic waste by 98.9% compared to a standard facial wash bottle. It is formulated with 96.26% natural ingredients, including sunflower oil (rich in Vitamins A, C, D, and E) and moringa seed extract to boost collagen. This vegan, cruelty-free, and pH-balanced cleanser nourishes the skin without harmful chemicals, embodying the brand's pro-Philippines, pro-poor, and pro-environment ethos.
Key Product: Sunflower Face Bar
MARKET LEADER
A multi-award-winning serum, including the Editor's Choice Award at the Organic Beauty Awards in 2025. It features a blend of ethically sourced Rosa Damascena oil, Philippine sea grapes (lato), and 24k gold. The packaging is a recyclable glass bottle with a reusable pump, and the brand supports environmental initiatives like 1% for the Planet, highlighting its commitment to accountability and environmental responsibility.
Key Product: Bulgarian Rose Sublime Serum
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong engagement with increasing search interest and significant cultural relevance driven by eco-conscious consumerism. While sales volume data is unavailable, the upward search trend suggests growing commercial traction.
Search interest for clean and sustainable skincare has shown a clear upward trajectory in recent months. This indicates that the trend is gaining momentum and attracting more attention.
Google Trends (12 Months)
Pure Culture
A veteran actress and style icon known for her timeless beauty and advocacy for a mindful lifestyle. She is a co-founder and co-creator of the Filipino clean-beauty brand Pure Culture, solidifying her role as a key influencer in the local clean and sustainable beauty movement.
Luxelle
An actress, fashion icon, artist, and entrepreneur with massive influence both locally and internationally. She owns the lifestyle brand Pure Living, which includes the skincare line Luxelle, and her endorsements are closely followed by a large audience.