These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Celebrated for its ultra-fluid, super pigmented formula that provides a "second skin" effect. It delivers a velvety and natural finish, allowing for the construction of layers from light to medium coverage without feeling heavy. This foundation is enriched with skincare actives, including a bio-active ingredient that stimulates collagen production and hyaluronic acid, which helps to keep the skin hydrated. Its ability to create a smooth, soft-focus effect on the skin makes it an ideal choice for achieving the "Cloud Skin" look, providing a radiant glow that appears to come from within. The texture is so light that it's comfortable for all-day wear, maintaining a beautiful, natural appearance.
Key Product: BT Skin Foundation
MARKET LEADER
Designed to impart a luminous, healthy glow. It features a new generation of hyaluronic acid that keeps the skin hydrated and radiant, leaving a natural dewy finish without appearing oily. With medium, buildable coverage, it effectively evens out the skin tone while allowing for a natural look, and its comfortable texture doesn't crack or settle into fine lines. The formula also offers protection against blue light and has an exclusive fragrance. It provides the perfect balance of a fresh, hydrated appearance with a radiant finish that looks like naturally healthy skin.
Key Product: Hidra Glow Foundation
MARKET LEADER
A standout for its extremely lightweight, serum-like texture that feels like a second skin. It offers a natural finish that is neither overly matte nor excessively dewy, striking the perfect balance for the "Cloud Skin" aesthetic. Its innovative formula allows the skin to breathe and provides up to 24 hours of wear without caking. The foundation features treated pigments that adapt to the skin tone for a uniform and natural effect. With its fluid and aqueous consistency, it's easy to apply and provides light to medium coverage, ideal for evening out the complexion while maintaining a fresh and natural look.
Key Product: UNA Nude Me Serum Foundation
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While sales data is unavailable, the strong and increasing search interest, coupled with significant cultural buzz around its unique finish, points to high engagement and potential for volume growth.
Search interest for Cloud Skin Foundation has shown a clear upward trajectory in recent months, indicating growing consumer curiosity. The trend is being discussed as a sophisticated evolution of previous makeup looks, suggesting it's gaining traction.
Google Trends (12 Months)
TikTok Posts
Bruna Tavares
A household name in Brazil, Bruna Marquezine is a television and film star, and a global fashion and beauty icon. Her large social media following and appearances at international fashion weeks make her a major trendsetter in the Brazilian market.
Mari Maria Makeup
Mariana Saad is a leading Brazilian beauty influencer and entrepreneur with a strong presence in the makeup industry. With millions of social media followers, she is a trusted source for product recommendations and tutorials, influencing the beauty preferences of the Brazilian mass market.
As one of the world's most famous supermodels, Gisele Bündchen has immense influence in Brazil and globally. Known for a natural look, her makeup artists often use techniques that create a soft, perfected, and subtly radiant complexion, similar to the 'cloud skin' aesthetic.