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These brands are driving demand and shaping what consumers want to buy.

MARKET LEADER
The Logitech G PRO X TKL LIGHTSPEED is a wireless gaming keyboard designed with and for esports professionals, embodying the compact trend by removing the number pad to maximize desk space for mouse movement. This design is crucial for competitive gamers who use low DPI settings. Its LIGHTSPEED wireless technology ensures a lag-free, pro-grade connection, matching the performance of its wired counterparts. The keyboard's travel-friendly nature is enhanced by a detachable USB-C cable and an included carrying case, making it a top choice for gamers on the go. The inclusion of dedicated media keys and a volume roller in such a compact form factor adds a layer of convenience often requested by pro players, pushing the trend of feature-rich TKL designs.
Key Product: G PRO X TKL LIGHTSPEED Wireless Gaming Keyboard

MARKET LEADER
The ASUS ROG Falchion series pushes the compact trend beyond TKL by offering a 65% layout, which masterfully incorporates arrow and navigation keys into a frame that is only slightly larger than a minimalist 60% keyboard. This innovative design provides the essential keys for gaming and typing while maintaining an exceptionally small footprint. A standout feature is its interactive touch panel on the left flank, allowing for convenient adjustments to volume or other custom commands, proving that smaller keyboards don't have to sacrifice functionality. The Falchion's combination of a compact form, wireless connectivity, and unique features like the protective cover case makes it an iconic product for trend-conscious consumers seeking a powerful yet space-saving setup.
Key Product: ROG Falchion

MARKET LEADER
The Keychron K8 Pro is an iconic tenkeyless keyboard that has become a top-of-mind choice for consumers entering the enthusiast mechanical keyboard space. It perfectly represents the trend by offering a versatile TKL layout that is suitable for both gaming and productivity. What sets it apart and pushes the trend is its out-of-the-box support for QMK and VIA software, which allows for complete key remapping and macro programming—a feature once reserved for niche custom keyboards. The K8 Pro offers both wireless (Bluetooth 5.1) and wired connectivity and is designed with a premium typing experience in mind, featuring sound-absorbing foam and a heavy, stable build. Its compatibility with both Mac and Windows straight from the box makes it a highly accessible and trendy choice for a wide range of users.
Key Product: K8 Pro QMK/VIA Wireless Mechanical Keyboard
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows increasing search interest and cultural relevance driven by gamers and those seeking minimalist setups. While sales volume data is unavailable, the upward search momentum suggests strong potential for growth.
Search interest for compact and tenkeyless keyboards has shown a clear upward trend in recent months, indicating growing popularity. This suggests the market is actively adopting these space-saving and minimalist keyboard designs.
Google Trends (12 Months)
TikTok Posts
79 posts analyzed
Fancytech
A prominent Filipino tech and gaming content creator known for her aesthetically pleasing gaming setups. She is a major influencer in the local mechanical keyboard community and a key trendsetter in the Philippine market.
Razer
A Miss World 2013 titleholder, actress, and well-known gaming and tech enthusiast in the Philippines.
An actor, model, and well-known gaming and tech enthusiast in the Philippines.