These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
This cream provides immediate cooling relief for tired, active feet. Its formulation is enriched with peppermint essential oil, which provides a signature minty, fresh scent and a refreshing sensation. The non-greasy formula helps to moisturize and soften rough patches and heels while also tackling sweaty feet, making it a dual-action product for hydration and deodorizing.
Key Product: Peppermint Invigorating Foot Cream
MARKET LEADER
Developed by podiatrists in Australia, this cream is specifically designed to combat the effects of a dry climate while providing a cooling and fresh feel. The inclusion of peppermint, along with urea, shea butter, and macadamia oil, allows the product to deliver intense hydration and deodorize simultaneously. Being Australian-made and podiatrist-recommended lends it significant credibility.
Key Product: Foot Cream
MARKET LEADER
This product focuses intensely on long-lasting deodorization. Its unique, naturally-based formula is engineered to neutralize foot odor at the source for up to seven days with a single application. It works on the skin's biome to solve the root cause of odor without using aluminum or clogging pores, pushing the trend towards long-term odor control.
Key Product: Foot Deodorant Cream
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest has recently started to cool, the trend has seen significant engagement driven by seasonal demand and practical benefits. Without sales data, it's difficult to assess volume growth, but the current search trajectory indicates a moderate trend score.
Search interest for cooling and deodorizing foot cream showed a period of growth, but has recently begun to decline. This suggests the trend is at or near its peak.
Google Trends (12 Months)
TikTok Posts
51 posts analyzed
Dr. Scholl's
Celebrated Australian icon and former world No. 1 professional tennis player. Inducted into the Sport Australia Hall of Fame and current Davis Cup Captain.
DU'IT
One of Australia's most popular and highest-rated breakfast television shows, airing on the Seven Network.
Restorate
A leading Australian podiatrist based in Perth who specializes in treating dry and cracked feet and is the founder of the Restorate foot care brand.