These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Prada Arqué is a sophisticated take on the crescent trend, characterized by its clean, curved lines and high-quality craftsmanship. This bag is a versatile piece that can elevate any outfit, transitioning seamlessly from day to night. Its sleek and minimalist design, often seen in luxurious materials like leather and suede, makes it a favorite among fashion insiders and celebrities. The Arqué's distinct shape and the iconic Prada logo make it an instantly recognizable and coveted accessory that pushes the crescent trend forward with a touch of timeless elegance.
Key Product: Arqué Leather Shoulder Bag
MARKET LEADER
Miu Miu's Wander bag combines the trendy crescent shape with the brand's signature matelassé quilting, creating a piece that is both playful and luxurious. First introduced in 2022, the Wander has become a contemporary "It" bag, loved for its unique texture and croissant-like silhouette. Available in a variety of materials, including nappa leather and suede, and a wide range of colors, the Wander bag offers a youthful and fashion-forward interpretation of the crescent trend. Its continued popularity and evolution with new seasonal updates solidify its status as an iconic product embodying the crescent theme.
Key Product: Wander Matelassé Nappa Leather Hobo Bag
MARKET LEADER
As part of Coach's sustainability-focused sub-brand, Coachtopia, the Alter/Ego Crescent Shoulder Bag brings an eco-conscious element to the trend. This bag is crafted from upcrafted leather scraps, meaning each piece has a unique appearance that develops more character over time. It features a slouchy, versatile silhouette that fits comfortably on the shoulder and is spacious enough for daily essentials. By combining a trendy shape with a commitment to circularity, the Alter/Ego Crescent Shoulder Bag represents a modern and responsible approach to fashion, pushing the crescent trend into a more sustainable future.
Key Product: Alter/Ego Crescent Shoulder Bag
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest shows some fluctuations, it remains at a moderate level, and sales volumes are substantial though cooling. This indicates a mature trend with consistent demand rather than rapid growth.
Search interest for the crescent shoulder bag has remained relatively consistent over the observed period, indicating sustained popularity. The trend is described as a must-have shape for upcoming seasons, suggesting continued relevance.
Google Trends (12 Months)
TikTok Posts
135 posts analyzed
Chloé
An American actress who has risen to global fame with her roles in hit series like "Euphoria" and "The White Lotus," Sydney Sweeney has become a significant fashion influencer. Her style choices are closely watched and often dictate trends for a wide audience, making her a powerful force in the fashion industry.
Lemaire
A member of the globally sensational K-pop group BLACKPINK, Jennie is a powerhouse of influence in both music and fashion. With a massive following, her style is emulated by millions worldwide. Her innate sense of fashion has made her a front-row regular at major fashion shows and a trendsetter in her own right.
Coach
A top American model, Bella Hadid is a fixture on international runways and a street-style icon. Her edgy and trend-forward fashion choices consistently make headlines and influence the mass market. She has a knack for reviving past trends and making them feel fresh and modern.