These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Alma de luna is a Mexican artisanal jewelry and piercing brand popular for its 10k gold, 14k gold, and titanium pieces. A standout piece is a delicate hanging piercing that adds subtle movement and sophistication, introducing a different texture and dimension to a curated ear.
Key Product: Piercing Titanio Dorado Colgante Trio Bolitas
MARKET LEADER
PájaroPiedra is a go-to brand in Mexico for trendy and accessible jewelry. A key product for the curated ear trend is their clover-shaped piercing, a small, symbolic stud perfect for adding a personal touch to an ear stack. It is available in both silver and gold-plated silver.
Key Product: Piercing Trebol
MARKET LEADER
An entrepreneurial brand from CancĂşn, Pitaya JoyerĂa offers a vast selection of jewelry with a focus on piercings. One of their most iconic offerings for the curated ear trend is a set that includes a combination of floral and zirconia studs, creating a cohesive and decorative ear stack with delicate, nature-inspired designs.
Key Product: Set Flores Silvestres
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows consistent search interest and cultural relevance, suggesting a solid market presence. However, without clear growth signals or sales data, the score reflects a stable but not rapidly expanding trend.
Interest in curated ear piercing jewelry has remained consistently stable over the observed period. This indicates a mature trend that has found a steady audience.
Google Trends (12 Months)
David Yurman
Eiza González is a Mexican actress and singer who has achieved significant international stardom in Hollywood. Her sophisticated and fashion-forward style has made her a red carpet staple and a powerful trendsetter for the Mexican market and beyond. As a global brand ambassador for luxury jeweler David Yurman, she is at the forefront of jewelry trends.
Tous
A Spanish-born Mexican singer, songwriter, and actress, Belinda is a pop culture phenomenon in Mexico. Known for her bold and often extravagant style, she has been a major fashion influence for over two decades. Her affinity for luxury jewelry is well-documented, with collaborations and ambassadorships with major brands like Tous and, more recently, appearances at Swarovski events.