These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
As one of Brazil's most popular and widespread jewelry retailers, Vivara has embraced the curated ear trend through its highly successful "Life by Vivara" collection. The brand offers an extensive range of small studs and piercings in sterling silver, often with options for gold plating, making them perfect for mixing and matching. These pieces are designed to be collected and combined, allowing consumers to build their ear story over time. The versatility and accessible price point of the Life collection have made it a go-to for consumers looking to experiment with multiple piercings. Small, delicate studs are ideal for second and third piercings, serving as the foundation of a personalized ear stack.
Key Product: Brinco Life
MARKET LEADER
Jack Vartanian brings a high-fashion, edgy aesthetic to the curated ear trend. Known for his use of precious metals and diamonds with a cool, modern twist, Vartanian's collections often feature small, single studs and ear cuffs meant to be worn in multiple piercings. These pieces push the trend forward by combining luxury with a rock-and-roll sensibility. The brand's mini studs are iconic and frequently seen on fashion-forward individuals, making them a top-of-mind choice for a designer-led curated ear. They are crafted to be both a statement and a subtle detail in a larger composition.
Key Product: Brinco Mini Orquidea
MARKET LEADER
VEHR has quickly become a favorite among Brazil's fashion editors and influencers for its contemporary and minimalist designs. The brand's approach to the curated ear focuses on clean lines, organic shapes, and the interplay of different metals. Their small studs are designed to be subtle yet impactful, perfect for creating a sophisticated and modern ear stack. VEHR champions the idea of jewelry as a form of reinvention, and their studs are key pieces for consumers looking to create a chic, uncluttered, and highly intentional curated ear.
Key Product: Brinco Dual Mini
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows consistent engagement and cultural relevance, suggesting a solid market presence. However, the lack of significant sales volume data and search momentum prevents a higher score.
Search interest for curated ear studs has remained consistently stable over the observed period. This indicates a steady level of consumer interest rather than rapid growth or decline.
Google Trends (12 Months)
Chopard
A prominent Brazilian influencer and model who has gained significant media attention, also due to her relationship with football star Neymar Jr. Her style is closely watched by millions of followers on social media, making her a key trendsetter in the Brazilian fashion scene.
Bvlgari
One of Brazil's most famous actresses and a recognized fashion icon. With a career that started in her childhood, she has a massive following and is a brand ambassador for several luxury brands.
Vivara
One of Brazil's most famous actresses and a recognized fashion icon. With a career that started in her childhood, she has a massive following and is a brand ambassador for several luxury brands.