These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A highly customizable packaging offer for smaller quantities, allowing brands to create a unique product line from over 30 configurations by mixing and matching sizes, sleeve colors, and a variety of caps. The aesthetic appeal is enhanced by infinite decoration possibilities, including offset printing, silkscreen, and hot stamping, with options for a glossy or matte finish.
Key Product: Designed to Blossom
MARKET LEADER
An innovative seamless tube technology that allows for 360-degree, high-resolution, photorealistic decoration, including over the shoulder, with label-quality graphics, foils, and silkscreen effects. It offers a premium tactile experience, incorporates up to 75% post-consumer recycled (PCR) content, and provides a 27% weight savings compared to standard tubes.
Key Product: DecoFusion™ Tube
MARKET LEADER
Recycling-ready tubes that combine luxury aesthetics, functionality, and sustainability. They are available with a high-gloss metallic or a soft-touch finish and are compatible with various premium applicators. The tubes support 360° high-definition decoration, such as offset printing, silkscreen, and hotfoil stamping, merging high-end aesthetics with eco-conscious solutions.
Key Product: Polyfoil® Sensation
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is stable, sales volume is in the hundreds but has cooled recently, indicating a mature market. The trend score reflects consistent but not rapidly growing engagement or sales.
Search interest for customizable cosmetic tubes has remained consistently stable over the observed period. This indicates a steady, ongoing demand rather than a rapidly growing or declining trend.
Google Trends (12 Months)
TikTok Posts
205 posts analyzed
Kylie Cosmetics
A pivotal figure in the beauty industry, Kylie Jenner's influence is undeniable. Since the launch of Kylie Cosmetics, she has consistently set trends and captivated a massive global audience. Her ability to create viral products makes her a significant force in shaping consumer desires, particularly within the mass market. Her followers look to her not just for style inspiration, but for the next big thing in beauty.
Fenty Beauty
Rihanna has revolutionized the beauty industry with her inclusive and innovative brand, Fenty Beauty. Her influence stems from her commitment to diversity and creating high-quality products that cater to a wide range of consumers. As a global music and fashion icon, her endorsement and creative direction carry immense weight, making any trend she embraces a significant one.
Rhode Skin
As a model and style icon, Hailey Bieber has cultivated a massive following that looks to her for the latest in fashion and beauty. Her "model off-duty" aesthetic has influenced countless trends, and the launch of her skincare brand, Rhode Skin, was met with immediate success. Her influence is particularly strong among Gen Z and millennials, who are drawn to her minimalist and chic style.