These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Liquidz is a new and trendy Brazilian startup launched in 2024 that is making waves by focusing specifically on daily hydration rather than just athletic performance. Their electrolyte powder is designed for instant hydration, improved performance, faster recovery, and prolonged energy for daily life. The formula is based on scientific research and uses natural ingredients, including coconut water powder. It promotes a rapid absorption of water into the cells, helping to combat fatigue and improve muscle and nerve function. By offering a product with low carbohydrates and calories, Liquidz directly targets the daily wellness consumer who wants to maintain optimal hydration and mineral balance without the high sugar content of traditional sports drinks.
Key Product: Bebida de Eletrólitos em Pó
MARKET LEADER
Ocean Drop's electrolyte powder is a prime example of a product tailored for daily wellness through its "clean formula" approach. It is specifically designed to replenish essential minerals like sodium, potassium, phosphorus, and magnesium without any added carbohydrates, sugar, or calories. This makes it ideal for individuals who are not necessarily engaging in intense physical activity but want to maintain a proper mineral balance due to dehydration or daily sweat. The product helps prevent cramps, reduces muscle fatigue, and supports proper neuromuscular function, positioning itself as a healthy and effective solution for everyday hydration and well-being.
Key Product: Eletrólitos em Pó
MARKET LEADER
Água na Caixa, a brand known for its sustainable packaged water, has entered the electrolyte powder market with a product that aligns perfectly with the daily wellness trend. Their "+Eletrólitos®" powder is formulated to offer superior hydration with over 1400mg of electrolytes per dose, while being low in sugar and calories. It is marketed as a way to replenish electrolytes, reduce muscle fatigue, and recover faster, whether after a workout or simply at the end of a long day. The brand emphasizes its scientifically balanced formula that uses only the essential sugars needed for hydration to function effectively, setting it apart from high-sugar isotonic drinks and positioning it as a smart choice for daily health and performance.
Key Product: +Eletrólitos®
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits increasing search interest and cultural relevance, suggesting good engagement. However, without sales data, it's difficult to confirm commercial volume growth, placing the score in the medium range.
Search interest shows a clear upward trajectory with recent spikes, indicating growing consumer curiosity. The trend is being framed as a daily wellness solution, suggesting a broadening appeal beyond niche markets.
Google Trends (12 Months)
Max Titanium
A household name in Brazil, Gracyanne Barbosa is a fitness icon and model with millions of social media followers. Her dedication to a rigorous fitness lifestyle and diet makes her a massive influencer in the health and wellness space. Barbosa's supplement choices are closely watched by her followers, who see her as a benchmark for dedication and results. Her association with a major supplement brand lends significant credibility and desirability to its products.
Growth Supplements
Felipe Franco is a professional bodybuilder, coach, and one of Brazil's most recognized fitness influencers. With a substantial following, he is known for his technical knowledge of training and supplementation. As a brand ambassador for Growth Supplements, his recommendations carry significant weight among both aspiring and serious fitness enthusiasts. His influence is pivotal in the mass-market adoption of specialized supplements.
New Millen
Juju Salimeni is a model, television personality, and prominent fitness influencer who has been in the public eye for many years. She has a long-standing partnership with supplement brand New Millen and is a key figure in their marketing, frequently appearing at brand events. Her enduring popularity and influence in the fitness community make her a powerful trendsetter.