These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
H&M Home offers a chic and modern take on the decorative jar trend with its ribbed glass collection. This particular jar, with its textured surface and contrasting acacia wood lid, moves beyond simple storage and becomes a decorative object in its own right. The ribbed design catches the light beautifully, adding a subtle elegance to any space. It embodies the trend of using jars as standalone decor pieces that blend functionality with sophisticated design, perfect for a minimalist or contemporary aesthetic. This product is a go-to for consumers looking to add a touch of understated style to their kitchens and shelves.
Key Product: Tarro en vidrio acanalado
MARKET LEADER
Zara Home elevates the decorative jar trend with an emphasis on artisanal and vintage-inspired designs. The "Botella Relieve Cristalín" is a prime example, functioning as a decorative bottle with a detailed, raised pattern on its surface. This product is not intended for simple storage but is a statement piece meant to be displayed. Its intricate design and crystalline appearance push the trend towards using jars as art objects, adding a layer of texture and sophistication to home decor. It's a top-of-mind product for those who want to incorporate a touch of elegance and a unique silhouette into their interiors.
Key Product: BOTELLA RELIEVE CRISTALÍN
MARKET LEADER
As the largest craft retailer in Mexico, Fantasías Miguel is a powerhouse that drives the hands-on, DIY aspect of the decorative jar trend. While they sell countless types of jars, the classic mason jar with a handle is iconic and synonymous with crafting. This specific model, which includes a lid with a straw hole, is a blank canvas for endless customization, from being painted and decorated for parties to being used as a rustic vase or candle holder. It is the quintessential item for the trend-conscious consumer who wants to personally engage with the decorative craft movement, making it a top-of-mind product for creative projects.
Key Product: Frasco Con Agarradera Tapa Con Hoyo 440ml
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is growing and cultural excitement is present, sales volumes remain negligible across both value and premium segments. This suggests the trend is more about inspiration and potential future purchases than current widespread commercial activity.
Search interest shows a general upward trend with some fluctuations, indicating growing popularity. The theme is gaining traction as a DIY and home decor trend.
Google Trends (12 Months)
TikTok Posts
60 posts analyzed