These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Pote Americano Vintage from Nadir Figueiredo is an iconic product in Brazil, instantly recognizable by its classic, grooved design. While traditionally used for food storage, its retro charm has made it a top choice for decorative purposes and upcycling projects. Trend-conscious consumers use these jars to create a vintage atmosphere in their kitchens, organizing everything from grains to cookies in a visually appealing way. Their simple, timeless design also makes them a perfect base for various DIY projects, such as creating luminaries, small terrariums, or customized storage for craft supplies, pushing the trend of giving a new, decorative life to a functional object. The brand itself highlights the decorative potential of its vintage line, noting the charm and elegance they bring to any environment.
Key Product: Pote Americano Vintage
MARKET LEADER
Lyor is a prominent brand in the Brazilian home decor market, known for products that combine functionality with a modern aesthetic. The "Vegas" line of glass jars, with its clean lines and contrasting matte black metal lid, is a prime example of a product that aligns with the decorative jar trend. Its minimalist yet sophisticated design makes it a popular choice for open-shelf pantry styling, where the visibility of the contents becomes part of the kitchen's decor. Beyond the kitchen, these jars are frequently upcycled into stylish organizers for bathrooms, holding cotton balls and swabs, or as sleek vases for minimalist floral arrangements. The versatility and modern look of the Vegas jar encourage consumers to see it not just as a container, but as a decorative piece that can be repurposed to elevate various spaces in the home.
Key Product: Pote Vegas
MARKET LEADER
Tok&Stok, a major design and furniture retailer in Brazil, offers a wide range of housewares that reflect current trends, including a variety of decorative glass jars. The Fido hermetic jar, an Italian design often sold at Tok&Stok, is a standout product that embodies the decorative and upcycling trend. Its robust, classic European design with a wire-bail latch is not only excellent for hermetic food storage but is also widely adopted for its decorative appeal. These jars are a favorite for creating layered dry ingredient displays for recipes (like "cake in a jar" gifts), as well as for pickling and preserving in a way that is meant to be seen. Their sturdy build and charmingly rustic look make them ideal for upcycling into hanging planters, candle holders, or dispensers for homemade bath salts, showcasing how a high-quality, functional item can become a cornerstone of creative and sustainable home decorating.
Key Product: Pote Hermético Fido
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong engagement through DIY and upcycling enthusiasm, with search interest showing significant upward momentum. While sales volume data is unavailable, the cultural excitement and growing search interest suggest a healthy trajectory.
Search interest for decorative and upcycled jars shows a clear upward trend with notable peaks in recent periods. The theme is gaining traction due to its appeal in DIY, home decor, and sustainable practices.
Google Trends (12 Months)
A highly popular and influential Brazilian singer, formerly part of the sertanejo duo Simone & Simaria. Her lifestyle choices garner significant media attention and influence a broad segment of the Brazilian population.
A prominent Brazilian DIY and crafting influencer with a large following on her YouTube channel and Instagram page, "Diy com Fabiana Nogueira". She is known for transforming everyday objects into decorative pieces.