These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Minancora Alívio Para os Pés is a deodorant cream specifically developed to address the primary concerns of foot hygiene and comfort. It features a triple-action formula that moisturizes, deodorizes, and provides a prolonged refreshing feeling. Enriched with tea tree oil, a natural antiseptic, it effectively combats the bacteria and fungi responsible for bad odors. Its formulation also includes ingredients that help to soften and relax the feet, making it an iconic choice for daily care and relief from dryness.
Key Product: Creme Desodorante Alívio Para os Pés
MARKET LEADER
Though primarily a repairing cream, it is formulated with a deodorant action that prevents and combats unpleasant odors. Its rich, dense formula provides deep hydration while its antiseptic properties contribute to a feeling of freshness and cleanliness, aligning with the trend of functional, health-oriented foot care.
Key Product: Creme para Pés e Calcanhares Danificados
MARKET LEADER
The Night-time Hydration Deodorant Cream is a top-of-mind product for consumers seeking both deodorizing action and intensive care. This cream is designed to work overnight, deeply moisturizing the skin while its deodorant components ensure feet are fresh by morning. Often featuring refreshing scents like lavender or mint in its formulation, it helps to relax the feet after a long day and pushes the trend of incorporating foot care into a nightly wellness ritual.
Key Product: Foot Works Creme Desodorante de Hidratação Noturna
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While sales data is unavailable, the fluctuating but upward trend in search interest suggests increasing engagement. The product's functional benefits for active lifestyles contribute to its growing appeal.
Search interest shows a pattern of increasing spikes after periods of lower activity, indicating growing consumer curiosity. The trend is gaining traction as a practical solution for foot freshness and fatigue.
Google Trends (12 Months)
TikTok Posts
35 posts analyzed
Rexona
Mayara Pessanha is a Brazilian beauty influencer who shares product reviews and beauty tips with her followers on platforms like Instagram and YouTube. Through her detailed reviews, she influences the purchasing decisions of consumers looking for effective and accessible beauty products.
Granado
Granado is one of Brazil's most traditional and beloved pharmacy brands, founded in 1870. It was once the official pharmacy of the Brazilian Imperial Family. In modern times, the brand has experienced a resurgence, going viral on social media and gaining popularity among younger generations while retaining its loyal customer base. Its deep-rooted history and reputation for quality give it significant influence over the mass market.