These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Govee M1 Smart LED Strip Light is a highly-regarded choice for DIY enthusiasts, celebrated for its advanced customization capabilities. It features Govee's signature RGBIC technology, which includes an additional warm white light chip, allowing for a wider range of colors and more accurate white tones. This technology enables users to control multiple color segments on a single strip, offering extensive personalization through the Govee Home app. The M1 has a high density of 60 LEDs per meter, ensuring smooth and vibrant lighting effects. Its design allows it to be cut to size and reconnected, giving users the flexibility to fit it into any custom project, from accenting furniture to creating complex designs. The app's DIY mode further pushes the trend by providing a platform for users to design and save their own unique lighting scenes and animations.
Key Product: Govee LED Strip Light M1
MARKET LEADER
Nanoleaf is a brand synonymous with modular lighting, and its Essentials Matter Lightstrip extends this philosophy into a flexible strip format. This product stands out for its future-proof integration with the Matter smart home standard, allowing it to work seamlessly with a wide variety of smart home ecosystems. The lightstrip is designed for DIY projects, as it can be easily trimmed to the desired length. Users can also extend it up to 10 meters without a reduction in maximum brightness. The Nanoleaf App provides deep customization, enabling users to create their own color scenes and schedules. The modularity of Nanoleaf's ecosystem means the lightstrip can be synchronized with their iconic wall panels like Shapes and Lines, creating an immersive and cohesive lighting environment that is entirely user-designed.
Key Product: Nanoleaf Essentials Matter Lightstrip
MARKET LEADER
The LIFX Lightstrip, particularly the "Color Zones" or "LIFX Z" models, is an iconic product that champions the DIY modular trend by allowing users to "paint with light". Its key feature is the inclusion of multiple addressable color zones on a single strip, meaning different sections of the strip can display different colors simultaneously. This opens up a vast canvas for creativity, enabling users to design unique gradients, patterns, and animated effects. The strips are extendable, allowing for custom lengths of up to 33 feet to suit large-scale projects. The LIFX app offers robust control over these zones, and the strips connect directly to Wi-Fi without the need for a hub, simplifying the setup for any DIY installation.
Key Product: LIFX Lightstrip Color Zones (LIFX Z Starter Kit)
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest and meaningful sales growth in the value segment, indicating increasing popularity and commercial traction.
Search interest for DIY modular LED strips shows a clear upward trend, particularly in recent months. This indicates growing consumer engagement and adoption of this trend.
Google Trends (12 Months)
TikTok Posts
110 posts analyzed
Grammy-winning DJ, songwriter, and record producer whose Jamaican home was featured by Architectural Digest.
Grammy-winning DJ, record producer, and songwriter whose Los Angeles home was featured by Architectural Digest.
One of the most popular Spanish-speaking streamers and YouTubers.