These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A multi-use creamy tint with packaging evolved for its online customer base. The latest version features a custom-designed tube with a more secure twist cap and an improved stopper to significantly reduce leaks during transit and control product dispensation. The sturdy, hygienic, and user-friendly design ensures product integrity from warehouse to doorstep.
Key Product: Milk Tint (Volume 3)
MARKET LEADER
A tinted sunscreen housed in a sleek, minimalist, lightweight, and durable plastic pump tube ideal for shipping. It features an airless pump mechanism to prevent product leakage and contamination during transit. The design prioritizes a secure and positive unboxing experience for the digital consumer.
Key Product: Daydream Airy Sunscreen SPF50
MARKET LEADER
A dual-ended stick with a blurring primer and a dewy balm. Its solid stick format is inherently leak-proof, making it exceptionally suited for shipping. The compact, dual-function design reduces packaging waste, and its sleek, durable matte tube is visually consistent with the brand's online identity.
Key Product: The Perfector
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While there's no sales data to confirm volume, the search trend shows moderate and increasing interest, suggesting growing engagement. The cultural excitement around social media sharing of unboxing experiences indicates potential for future sales growth.
Search interest shows a general upward trend with some fluctuations, indicating growing consumer interest. The focus on the unboxing experience as a marketing tool further supports its increasing relevance.
Google Trends (12 Months)
TikTok Posts
103 posts analyzed
BLK Cosmetics
A highly influential actress, host, and entrepreneur in the Philippines. She co-founded her brand in 2017 with the philosophy of 'Uncomplicated Beauty'.
Lucky Beauty
A young and popular actress and Gen Z icon in the Philippines. She launched her makeup line in 2023 with the tagline 'makeup is a wearable lucky charm'.
Five Beauty
A popular actress, singer, and endorser in the Philippines, known for her sophisticated and modern image. She co-founded her brand in late 2023, championing 'hybrid beauty for every wear'.