These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Tom Ford's Black Orchid is an iconic and dramatic fragrance that perfectly encapsulates the earthy floral trend with a touch of dark glamour. It combines the rich, heady scents of black orchid and ylang-ylang with a prominent, earthy truffle note. The composition is further deepened by a base of patchouli, which enhances its earthy quality, alongside dark chocolate, incense, and sandalwood. This complex blend of opulent florals and deep, soil-like notes gives Black Orchid its signature sensual and mysterious character, making it a top-of-mind choice for a bold, earthy floral statement.
Key Product: Black Orchid Eau de Parfum
MARKET LEADER
A standout from the trendy niche brand Byredo, Mojave Ghost is a woody floral fragrance that captures the essence of the resilient flowers of the Mojave Desert. It offers a unique take on the earthy floral theme by blending soft, ethereal floral notes of magnolia and violet with the warm, musky, and slightly sweet ambrette. The scent is grounded by a base of cedarwood and sandalwood, which provides a smooth, woody foundation that evokes a sense of earthy sensuality. Its subtle yet persistent character has made Mojave Ghost an iconic and popular choice for those seeking a sophisticated and contemporary earthy floral scent.
Key Product: Mojave Ghost Eau de Parfum
MARKET LEADER
From Maison Margiela's popular Replica collection, "From the Garden" vividly brings the earthy floral trend to life by recreating the scent of a sun-drenched garden. This fragrance is built around the unique and realistic note of tomato leaf, which provides a fresh, green, and distinctly earthy aroma. This is paired with a floral heart of geranium, and the composition is anchored by a base of patchouli, further enhancing its earthy character. "From the Garden" is celebrated for its ability to transport the wearer to a specific moment in nature, making it an iconic and top-of-mind example of a modern, realistic earthy floral perfume.
Key Product: Replica From the Garden Eau de Toilette
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows steady engagement and significant sales growth in the value segment, contributing to a strong overall volume. While the premium segment is cooling, the sustained interest and positive momentum in the value segment place this trend in the medium-high range.
Search interest for earthy floral perfumes has remained relatively stable with minor fluctuations, indicating a consistent level of consumer interest. The trend is supported by a growing demand in the value segment and a desire for natural, calming scents.
Google Trends (12 Months)
TikTok Posts
168 posts analyzed
Lancôme
An Emmy-winning actress and global fashion icon, Zendaya has been a global ambassador for Lancôme since 2019.
Dior
Known for her starring role in the hit series Wednesday, Jenna Ortega became one of the new faces for Dior's fragrance collection in 2023.
Jo Malone London
The Duchess of Sussex, Meghan Markle, is a global style icon whose choices in fashion and beauty are closely followed.