This trend embraces a rich and sophisticated color palette inspired by nature. Key colors include terracotta, olive green, ochre, clay, and deep mineral tones like slate blue and charcoal teal.
Trend signals, demand data, and market insights for this product
75/100
growing
$9 - $46
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Missoni / Roche Bobois
Gigi Hadid is an American supermodel and a prominent fashion influencer with a massive global following. Her style, both in fashion and interiors, is closely watched and often dictates trends. Hadid's New York apartment, frequently shared on her social media, reveals a penchant for bold, yet comfortable design choices.
H&M
Gigi Hadid is an American supermodel and a prominent fashion influencer with a massive global following. Her style, both in fashion and interiors, is closely watched and often dictates trends. Hadid's New York apartment, frequently shared on her social media, reveals a penchant for bold, yet comfortable design choices.
Wayfair
Kendall Jenner, a member of the Kardashian-Jenner family, is a leading model and influencer. Her personal style has evolved towards a more understated and "quiet luxury" aesthetic, which is reflected in her Los Angeles home featured in Architectural Digest.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
This oversized throw pillow from the highly popular collaboration between Threshold and Studio McGee is a prime example of the earthy hues trend. Its chunky knit texture in a warm, neutral "camel" color adds a layer of coziness and visual interest to any space. The use of a solid, earth-toned color allows the texture to be the main focus, a hallmark of this trend. This pillow helps push the trend by offering an accessible way to incorporate a high-end, designer-inspired look that is both comfortable and stylishly understated.
Key Product: Oversized Bobble Knit Square Throw Pillow
MARKET LEADER
Pottery Barn, a leader in classic and quality home furnishings, offers a sophisticated take on the earthy hues trend with their velvet pillow. The "Desert Sun" color is a perfect example of a warm, muted earthy tone that is both on-trend and timeless. The luxurious texture of velvet adds depth and a touch of elegance to the simple, solid color design. This pillow embodies the trend by combining a rich texture with a color that evokes a sense of warmth and connection to the natural world, making it a top-of-mind choice for a refined yet cozy aesthetic.
Key Product: Cozy Teddy Faux Fur Pillow
MARKET LEADER
West Elm is known for its modern and organic aesthetic, and their take on the earthy hues trend is no exception. The Cozy Boucle Pillow Cover in "Neutral" or "Alabaster" showcases a nubby, looped texture that is highly sought after. Boucle, with its soft and inviting feel, perfectly complements the earthy theme. This pillow pushes the trend forward by focusing on tactile materials and a minimalist color palette, allowing for easy layering with other textures and tones. It's an iconic product for those seeking a contemporary and trend-aware approach to creating a warm and inviting home.
Key Product: Cozy Boucle Pillow Cover
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