This trend moves away from cool grays towards a warmer, more inviting palette. Key colors include chocolate brown, terracotta, sand, taupe, olive green, and other earth-inspired tones.
Trend signals, demand data, and market insights for this product
55/100
sustained
N/A
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Magnolia Home x Loloi
As the co-founder of the Magnolia lifestyle brand and the star of "Fixer Upper," Joanna Gaines has become one of the most influential figures in American home design. Her accessible yet distinct modern farmhouse aesthetic has a massive impact on the mass market.
Amber Lewis x Loloi
Amber Lewis is a highly regarded interior designer and influencer known for her warm, laid-back, and "California cool" aesthetic. Through her design firm, Amber Interiors, and her popular blog and social media channels, she has cultivated a dedicated following.
Ruggable x Architectural Digest
While not an individual, Architectural Digest (AD) is an A-list influencer in the world of interior design. The magazine and its digital platforms are leading authorities on design trends, and their featured homes and product collaborations carry immense weight in the industry.
Current bestsellers and viral hits defining the consumer expectation.
285,703 Views
3,755 likes
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A result of the highly popular collaboration between design influencers Chris and Julia Marcum and the renowned manufacturer Loloi, the Scottie rug is a standout piece. It features a unique scalloped edge and a striped border that adds structure to its playful design. The rug's thick, plush pile is hand-tufted from 100% wool, offering a substantial and cozy feel underfoot. This collection is celebrated for its "easygoing earth tones and neutral colorways," making it a perfect anchor for a room that balances personality with a grounded, natural aesthetic. The design is GoodWeave-certified, ensuring a commitment to ethical production.
Key Product: Chris Loves Julia x Loloi Scottie
MARKET LEADER
The Arrel rug from Rugs USA is a top-selling example of minimalist design with a warm, earthy feel. Its solid, neutral color is enhanced by delicate speckling, adding visual interest without overwhelming a space. Hand-loomed by skilled artisans in India, this flatweave rug is crafted from a blend of 80% wool and 20% viscose, which provides a soft, cozy texture and a subtle sheen. The "Fawn" colorway, a light, warm taupe, perfectly captures the essence of the earthy neutrals trend, offering an organic, timeless look that complements farmhouse or modern decor.
Key Product: Arrel Speckled Wool-Blend Rug
MARKET LEADER
Jute is a quintessential material for the earthy aesthetic, and Revival's Hart Jute Rug is an iconic representation of this trend. This elegant flatweave rug is handwoven from 100% natural, biodegradable jute, known for its durability and golden sheen. The fibers are hand-sorted to create a subtle, brindled look, and the fine weave is low-shed. Available in earthy colors like "Sienna" and "Terracotta," the Hart rug introduces natural texture and warmth, looking equally stylish on its own or layered with other rugs. Its quality and appeal have been recognized by The New York Times' Wirecutter, which named it a "Best Natural Fiber Rug".
Key Product: Hart Jute Rug
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