Sourcy
Trend: growing

Earthy Tones Lip Gloss

This theme focuses on lip glosses in a palette of sophisticated earthy tones, including various shades of brown, terracotta, and deep reds. These glosses often have a creamy, pigmented formula.

Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

65/100

Trend Status

growing

Retail Price Range

R$5 - R$70

Trend signals, demand data, and market insights for this product

  • This theme focuses on lip glosses in a palette of sophisticated earthy tones, including various shades of brown, terracotta, and deep reds.
  • These glosses often have a creamy, pigmented formula.
  • They can be used to create the popular "lip combo" trend by pairing them with a slightly darker lip liner for a defined, 90s-inspired look.
Earthy Tones Lip Gloss main image
Earthy Tones Lip Gloss image 2
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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
65

Google Trends (12 Months)

Dec 24Dec 25

Social Signals

📸 InstagramTrendingHigh Sentiment
Positive
66.9%
Neutral
33.1%
Negative
0.0%

Celebrity Adoption

Bianca Andrade (Boca Rosa)

Boca Rosa Beauty

A powerhouse digital entrepreneur and one of Brazil's most influential beauty personalities, who has built a beauty empire with her brand.

Valesca Popozuda

Boca Rosa Beauty

An iconic Brazilian funk singer known for her bold and empowered persona.

Grazi Max

Fran by Franciny Ehlke

A notable Brazilian beauty influencer who has gained a significant following by testing and reviewing products, with a focus on how they perform on darker skin tones.

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Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

Gloss Labial Fran by Franciny Ehlke Lip Bunny 5G Chocolate Hidratante Protetor Chaveiro
ShopeeBESTSELLER
R$19

Gloss Labial Fran by Franciny Ehlke Lip Bunny 5G Chocolate Hidratante Protetor Chaveiro

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Chocochilli Franciny Ehlke - Gloss Franciny Ehlke Labial de Volume
ShopeeBESTSELLER
R$24

Chocochilli Franciny Ehlke - Gloss Franciny Ehlke Labial de Volume

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Franciny Ehlke Gloss Lip Bunny (Possui cor marrom com tom de cacau e partículas de brilho)
ShopeeBESTSELLER
R$26

Franciny Ehlke Gloss Lip Bunny (Possui cor marrom com tom de cacau e partículas de brilho)

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Nude Brown Plumping Lip Gloss Hidratante Óleo Labial De Frutas Transparente Fullness Lips Tint Soft Tube Maquiagem Aplicador De Beleza
Shopee
JulystarR$13

Nude Brown Plumping Lip Gloss Hidratante Óleo Labial De Frutas Transparente Fullness Lips Tint Soft Tube Maquiagem Aplicador De Beleza

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Gloss Efeito Glow Ref 05  Linha Labios  Brown
Shopee
ZanphyR$23

Gloss Efeito Glow Ref 05 Linha Labios Brown

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FENZZA LIP TINT CHOCO FUN GLOSS LABIAL GANACHE AU LAIT FLAN FONDUE
ShopeeBESTSELLER
FenzzaR$16

FENZZA LIP TINT CHOCO FUN GLOSS LABIAL GANACHE AU LAIT FLAN FONDUE

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Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Contém1g product

Contém1g

MARKET LEADER

Contém1g's Lip Gloss in the shade Sobrenatural is a high-shine, long-lasting gloss that delivers a beautiful brownish-nude color. Its formula is enriched with Vitamin E and Shea Butter, ensuring lips remain hydrated and comfortable without a sticky feeling. This product aligns perfectly with the trend of using brown and nude tones to create a sophisticated and modern look. The gloss is versatile and can be used alone for a translucent shine or layered over a lipstick for more intensity.

Key Product: Lip Gloss

Bruna Tavares product

Bruna Tavares

MARKET LEADER

From the highly popular national brand Bruna Tavares, the BT Precious Marble Gloss in Gemstone offers a metallic brown finish. This product provides a unique take on the earthy tones trend by incorporating a metalized shine, adding a touch of glamour to the natural-inspired color. The formula is designed to be luxurious and elegant, making it a standout choice for those looking to embrace the earthy palette with an added dimension of shimmer.

Key Product: BT Precious Marble Gloss - Gemstone

Fenty Beauty product

Fenty Beauty

MARKET LEADER

Fenty Beauty's iconic Gloss Bomb is a top-of-mind product for trend-conscious consumers, and the shade Hot Chocolit is a perfect representation of the earthy tones theme. This gloss provides an explosive, high-shine finish in a rich, shimmering brown. Its non-sticky formula is infused with shea butter to condition the lips, leaving them looking fuller and smoother. As a globally influential brand with a strong presence in Brazil, Fenty Beauty's offering in this shade helps solidify the earthy tones trend.

Key Product: Gloss Bomb Universal Lip Luminizer - Hot Chocolit

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