These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Contém1g's Lip Gloss in the shade Sobrenatural is a high-shine, long-lasting gloss that delivers a beautiful brownish-nude color. Its formula is enriched with Vitamin E and Shea Butter, ensuring lips remain hydrated and comfortable without a sticky feeling. This product aligns perfectly with the trend of using brown and nude tones to create a sophisticated and modern look. The gloss is versatile and can be used alone for a translucent shine or layered over a lipstick for more intensity.
Key Product: Lip Gloss
MARKET LEADER
From the highly popular national brand Bruna Tavares, the BT Precious Marble Gloss in Gemstone offers a metallic brown finish. This product provides a unique take on the earthy tones trend by incorporating a metalized shine, adding a touch of glamour to the natural-inspired color. The formula is designed to be luxurious and elegant, making it a standout choice for those looking to embrace the earthy palette with an added dimension of shimmer.
Key Product: BT Precious Marble Gloss - Gemstone
MARKET LEADER
Fenty Beauty's iconic Gloss Bomb is a top-of-mind product for trend-conscious consumers, and the shade Hot Chocolit is a perfect representation of the earthy tones theme. This gloss provides an explosive, high-shine finish in a rich, shimmering brown. Its non-sticky formula is infused with shea butter to condition the lips, leaving them looking fuller and smoother. As a globally influential brand with a strong presence in Brazil, Fenty Beauty's offering in this shade helps solidify the earthy tones trend.
Key Product: Gloss Bomb Universal Lip Luminizer - Hot Chocolit
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows increasing search interest and significant cultural buzz around its chic, 90s-inspired aesthetic. While sales data is unavailable, the strong engagement suggests healthy commercial traction.
Search interest for earthy tones lip gloss shows a general upward trend with some fluctuations, indicating growing popularity. The trend is being driven by its versatility and the resurgence of the 'lip combo' look.
Google Trends (12 Months)
4 posts analyzed
Boca Rosa Beauty
A powerhouse digital entrepreneur and one of Brazil's most influential beauty personalities, who has built a beauty empire with her brand.
Boca Rosa Beauty
An iconic Brazilian funk singer known for her bold and empowered persona.
Fran by Franciny Ehlke
A notable Brazilian beauty influencer who has gained a significant following by testing and reviewing products, with a focus on how they perform on darker skin tones.