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$0.93
1-3 units
5-10 days
Guangdong, Zhejiang
Medium
Your pricing, materials, supplier type, and MOQ depend on this decision.
Positioned as an affordable luxury, this hydrating, non-sticky lip gloss delivers a high-end experience without the prem...
MOQ: 200 - 500 units
This premium earthy tones lip gloss is designed for a discerning customer seeking a sensorial, high-performance product....
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Recommended specifications based on market demand and supplier feasibility.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Formula Texture & Finish | Hydrating, non-sticky, lightweight gel-cream formula with a high-shine, glossy finish (no glitter). | Directly addresses positive feedback for 'comfortable, non-sticky, lightweight texture' and 'hydrating' benefits. The 'sophisticated shine' preference indicates a move away from heavy glitter, which is a feature of some competitors. |
| Color & Pigmentation | Buildable, semi-sheer color payoff in a curated palette of 4-5 earthy brown and nude shades. | Solves the major negative insight of glosses being 'nearly transparent'. Buildable color allows for the 'subtle brown tint' that users love for everyday wear and 'lip combos', while still delivering on color expectations. |
| Scent & Taste Profile | High-quality, food-grade chocolate or vanilla bean fragrance with a neutral or slightly sweet taste. | Capitalizes on the 'pleasant, dessert-like scent' being a huge purchase driver, while mitigating the risk of an 'artificial, cloying, or unpleasant' scent and 'chemical taste' which are major deterrents. |
| Applicator | Large, plush doe-foot applicator for smooth, one-swipe coverage. | A 'well-designed, often larger applicator' is a frequently mentioned positive detail that enhances the user experience and perception of quality, making the product feel more premium. |
| Primary Packaging | Clear tube with durable, scratch-resistant screen-printed branding. | Addresses the negative insight that 'logos and other prints on the gloss tube rub off easily', which cheapens the product. This improves long-term appearance and perceived value. |
| Secondary Packaging | Sturdy, crush-resistant paperboard box for shipping and retail. | Directly solves the common complaint that 'outer packaging frequently arrives crushed or torn', improving the unboxing experience and making the product giftable. |
| Key Claims (Marketing) | Focus on 'Hydrating', 'Non-Sticky', 'High-Shine', 'Earthy Nude Tones'. Avoid 'Plumping'. | Leverages all the top positive drivers while avoiding the 'plumping' claim, which frequently leads to disappointment in this segment when the tingling sensation is absent or ineffective. |
Depth information for decision-making - not the primary driver.
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