These are candles made from natural and biodegradable waxes like soy wax, beeswax, and coconut wax. They often feature lead-free cotton or FSC-certified wooden wicks.
Trend signals, demand data, and market insights for this product
75/100
growing
N/A
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Talitha
A well-known actress and television host in the Philippines, and a familiar face on the country's longest-running noontime show, "Eat Bulaga!". She is a significant cultural icon with a strong influence on the mass market.
Various local and sustainable brands
A multi-awarded actress, singer, and prominent influencer in the Philippines, known for her strong advocacy for environmentalism and sustainability. She is often dubbed "Madame President" by her fans for her outspoken nature on social issues.
Current bestsellers and viral hits defining the consumer expectation.
173,738 Views
5,871 likes
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
This product line is a pinnacle of eco-conscious design, combining artistry with sustainability. The candles are made from 100% pure and premium soy wax, which provides a clean, sustainable burn. The true innovation lies in the vessel: a uniquely designed, durable stoneware clay pot that is wheel-thrown and double-fired by Filipino artisans. This process ensures longevity, transforming the candle holder into a permanent decorative piece. The pots are designed to be endlessly reusable and are central to the brand's refill program, which significantly reduces waste. This commitment to sustainability was recognized when the brand received "The Sustainability Champion Award" in September 2025 for its tangible initiatives in promoting environmental responsibility.
Key Product: Artisanal Scented Soy Candle Pot (e.g., in 'Morning Flower' scent)
MARKET LEADER
Directly tackling the issue of packaging waste, this product allows consumers to reuse their candle jars repeatedly. The offering is a sustainable and economical candle refill that can be easily placed into the brand's cleaned glass jars, a system that saves both resources and money for the consumer. This initiative is a core part of the brand's identity, which is built on creating beautiful, lasting scents without compromising the environment. The candles themselves are hand-poured in the Philippines using 100% soy wax and non-toxic, phthalate-free fragrance oils, ensuring a clean, earth-friendly, and safe aromatic experience.
Key Product: Scented Soy Candle Refill 5oz
MARKET LEADER
As a pioneer in the local craft candle scene, this brand has built a loyal following with its thoughtfully created scents that evoke memories and places. Their iconic product is the hand-poured soy candle from their Classic Collection, presented in a signature amber glass jar. The use of soy wax is a fundamental element of their eco-conscious approach. The brand promotes a mindful lifestyle, encouraging customers to find stillness through their products. They further push the theme of sustainability by hosting candle-making workshops, teaching customers how to create and pour their own soy candles, fostering a deeper connection to the product and its lifecycle.
Key Product: No. 10 Kung Tag-araw (from the Classic Collection)
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