These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A trailblazer in the Brazilian market, Natura launched the world's first concentrated body moisturizer, which requires the user to add water at home. This innovative "just-add-water" format drastically reduces the product's volume and weight, leading to 75% fewer trucks needed for transport and a 20% reduction in greenhouse gas emissions compared to the regular refill. The bottle itself is designed to be refilled and is made from 100% post-consumer recycled plastic sourced from waste collected from the rivers of the Amazon. This initiative not only reduces plastic waste but also supports local recycling cooperatives in the Amazon region. The concentrated refill sachet uses 81% less plastic than the conventional refill, significantly cutting down on packaging waste.
Key Product: Natura Ekos Castanha Concentrated Body Moisturizer
MARKET LEADER
O Boticário pushes the eco-conscious trend forward with its popular refill system, exemplified by the Lily Satin Body Cream. Instead of repurchasing the heavy and resource-intensive glass pot, consumers can buy a flexible pouch refill. This simple switch reduces the packaging material by a staggering 97% for this specific product. The brand's broader refill program, which includes fragrances like Arbo in aluminum packaging, prevented the generation of 92 tons of waste in a single year. By promoting the reuse of the original, iconic container, O Boticário significantly lessens its environmental footprint and encourages a circular economy.
Key Product: Lily Satin Body Cream Refill
MARKET LEADER
Simple Organic has established itself as a leader in clean and sustainable beauty in Brazil, with packaging being a key pillar of its philosophy. The brand's award-winning Simple Sun line showcases this commitment. The Body Skin SPF 50 bottle is made from Post-Consumer Recycled (PCR) plastic, giving a second life to materials that would otherwise end up in landfills. The brand intentionally avoids common but problematic packaging choices, such as double-layered plastic, to ensure the bottle is easily recyclable. Furthermore, the container features an innovative on-off locking dispenser, which prevents product waste and makes it practical for travel. Simple Organic also supports a robust reverse logistics program, accepting empty bottles back in its stores for proper recycling.
Key Product: Simple Sun Body Skin SPF 50
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows consistent engagement and cultural relevance due to growing environmental awareness, but lacks significant upward momentum in search interest and has no available sales data to indicate volume growth.
Search interest for eco-conscious containers has remained consistently stable over the observed period. This indicates a steady, ongoing demand rather than a rapidly growing or declining trend.
Google Trends (12 Months)
TikTok Posts
48 posts analyzed
Bemglória
A highly acclaimed and influential Brazilian actress with a career spanning decades, Glória Pires is a household name in Brazil. Her influence extends beyond her acting roles, as she is also a respected entrepreneur. In late 2023, she launched her own beauty brand, which has gained significant traction, positioning her as a key influencer in the clean beauty space. Her brand's ethos is centered on sustainability, veganism, and the use of natural ingredients from the Amazon rainforest.
Costa Brazil
Francisco Costa is a Brazilian designer who gained international fame as the creative director for Calvin Klein's women's collection for 13 years. After leaving the renowned fashion house, he reconnected with his Brazilian roots and founded his own beauty line, Costa Brazil. The brand is built on the principles of sustainability, using ingredients from the Amazon, and minimalist, chic design. Costa is a vocal advocate for environmental conservation, and this philosophy is at the core of his brand.