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Trend: growing

Eco-Conscious Refillables

This trend centers on reducing waste through packaging systems that can be replenished. It involves a durable and aesthetically pleasing primary container, often made of glass or aluminum.

Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

75/100

Trend Status

growing

Retail Price Range

₱4 - ₱349

Trend signals, demand data, and market insights for this product

  • This trend centers on reducing waste through packaging systems that can be replenished.
  • It involves a durable and aesthetically pleasing primary container, often made of glass or aluminum.
  • The product itself is sold in simple, lower-cost refill pouches or pods.
  • This approach appeals to the environmentally aware consumer and fosters brand loyalty by encouraging repeat purchases of the refill.
Eco-Conscious Refillables main image
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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
75

Google Trends (12 Months)

Dec 24Dec 25

Social Signals

76

TikTok Posts

🎵 TikTokTrendingHigh Sentiment
Positive
67.3%
Neutral
24.3%
Negative
8.3%

Celebrity Adoption

Anne Curtis

blk Cosmetics

Filipino-Australian actress, model, television host, recording artist, and co-founder/creative director of blk Cosmetics. She is one of the most influential celebrities in the Philippines.

Heart Evangelista

GRWM Cosmetics

A highly regarded actress, artist, fashion influencer, and philanthropist in the Philippines with a significant international following. She partnered with GRWM Cosmetics.

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Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

3/11Set Travel Size Cosmetic & Skincare Liquid Bottles
ShopeeBESTSELLER
₱36

3/11Set Travel Size Cosmetic & Skincare Liquid Bottles

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15/30/50/100ml Travel Portable Clear Vacuum Pump Bottle Cosmetic Skincare Lotion Spray
ShopeeBESTSELLER
₱21

15/30/50/100ml Travel Portable Clear Vacuum Pump Bottle Cosmetic Skincare Lotion Spray

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5g, 10g, 20g Clear Acrylic Small Round Makeup and Cosmetic Cream Jar Container
ShopeeBESTSELLER
₱5

5g, 10g, 20g Clear Acrylic Small Round Makeup and Cosmetic Cream Jar Container

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Mini Plastic Flip Cap Bottles Empty Vail for Travel Container Cosmetics Lotion Shampoo Empty Bottles
ShopeeBESTSELLER
₱6

Mini Plastic Flip Cap Bottles Empty Vail for Travel Container Cosmetics Lotion Shampoo Empty Bottles

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30/50/100ml Travel Bag Fluid Makeup Pouch for Toiletry Lotion Shampoo Squeeze Pouch Bottle Bag COD
ShopeeBESTSELLER
₱4

30/50/100ml Travel Bag Fluid Makeup Pouch for Toiletry Lotion Shampoo Squeeze Pouch Bottle Bag COD

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3PCS 60ml Travel Bottles – Leak-Proof & Refillable for Shampoo, Lotion & Cosmetics
ShopeeBESTSELLER
₱30

3PCS 60ml Travel Bottles – Leak-Proof & Refillable for Shampoo, Lotion & Cosmetics

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Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Human Nature product

Human Nature

MARKET LEADER

A trailblazer in local social enterprise, Human Nature offers refilling stations in various branches for home and personal care products like their liquid detergents. This program allows customers to reuse their existing bottles, participate in a circular economy, and minimize packaging waste. By offering larger bottle sizes and solid bar alternatives, the brand has saved the equivalent of over 1.2 million 200ml bottles as of May 2023.

Key Product: Liquid Detergent Refill

Kiehl's product

Kiehl's

MARKET LEADER

Kiehl's has introduced Pouch Refillables, allowing customers to purchase favorite formulas like the Creme de Corps body moisturizer in large-format pouches. These pouches use, on average, 80% less plastic than the original single-use container. Consumers can easily replenish their existing Kiehl's bottles at home, and the brand further encourages recycling through in-store return programs.

Key Product: Creme de Corps Refillable Pouch

Ellana Cosmetics product

Ellana Cosmetics

MARKET LEADER

Local vegan and eco-conscious brand Ellana Cosmetics leads in sustainable beauty with a strong emphasis on refillable packaging. They offer product refills, often in paper sachets, to minimize plastic waste. A prime example is their powder cleanser series, such as the Flower Power line, which allows customers to replenish their original bottles, promoting conscious consumption.

Key Product: Flower Power Powder Face Cleanser Refill

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