These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A trailblazer in local social enterprise, Human Nature offers refilling stations in various branches for home and personal care products like their liquid detergents. This program allows customers to reuse their existing bottles, participate in a circular economy, and minimize packaging waste. By offering larger bottle sizes and solid bar alternatives, the brand has saved the equivalent of over 1.2 million 200ml bottles as of May 2023.
Key Product: Liquid Detergent Refill
MARKET LEADER
Kiehl's has introduced Pouch Refillables, allowing customers to purchase favorite formulas like the Creme de Corps body moisturizer in large-format pouches. These pouches use, on average, 80% less plastic than the original single-use container. Consumers can easily replenish their existing Kiehl's bottles at home, and the brand further encourages recycling through in-store return programs.
Key Product: Creme de Corps Refillable Pouch
MARKET LEADER
Local vegan and eco-conscious brand Ellana Cosmetics leads in sustainable beauty with a strong emphasis on refillable packaging. They offer product refills, often in paper sachets, to minimize plastic waste. A prime example is their powder cleanser series, such as the Flower Power line, which allows customers to replenish their original bottles, promoting conscious consumption.
Key Product: Flower Power Powder Face Cleanser Refill
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
Search interest is strong and shows upward momentum, reflecting increasing cultural relevance and consumer engagement. While specific sales data is unavailable, the trend's trajectory suggests healthy market growth.
Interest in eco-conscious refillables has shown a significant upward trend, indicating growing consumer adoption. The concept is gaining traction as a sustainable alternative to single-use packaging.
Google Trends (12 Months)
TikTok Posts
76 posts analyzed
blk Cosmetics
Filipino-Australian actress, model, television host, recording artist, and co-founder/creative director of blk Cosmetics. She is one of the most influential celebrities in the Philippines.
GRWM Cosmetics
A highly regarded actress, artist, fashion influencer, and philanthropist in the Philippines with a significant international following. She partnered with GRWM Cosmetics.