These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
An oversized scrunchie crafted from 100% mulberry silk, known to reduce hair frizz and breakage. It is positioned as a luxury item that merges cultural storytelling with high fashion, with a portion of sales donated to a local non-profit organization.
Key Product: Silk Scrunchie
MARKET LEADER
Designed to be gentle on the hair, preventing creases and damage. Made from slipsilk™, a high-grade long-fiber mulberry silk, these scrunchies elevate the everyday hair tie into a tool for hair care and effortless style.
Key Product: Large Scrunchies
MARKET LEADER
An accessible yet chic interpretation of the trend, this oversized scrunchie is made from organza, a sheer, lightweight fabric that adds volume and a touch of ethereal elegance. It allows consumers to make a bold yet delicate style statement.
Key Product: Organza Scrunchie
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
Search interest is showing strong upward momentum, and the trend is gaining cultural traction through its association with retro fashion and everyday wear. While specific sales data is unavailable, the increasing search interest suggests growing commercial interest.
Interest in elevated scrunchie hair ties shows a consistent upward trend with recent peaks, indicating growing popularity. The trend is supported by its connection to retro fashion and its versatility as a stylish accessory.
Google Trends (12 Months)
TikTok Posts
72 posts analyzed
5 posts analyzed
Bahay Kubo
Filipina-British model and influencer with a substantial international following. In June 2024, she launched a brand that directly taps into Filipino heritage for its branding.
Nike
A globally recognized Filipino tennis prodigy and an influential figure for the youth. Her fashion choices, both on and off the court, garner significant attention.
Hello Wilhelmina
A global fashion icon and one of the Philippines' most significant trendsetters, known for mixing high-fashion with accessible pieces and championing local brands. Her support for local accessory designers has a powerful impact on the market.