These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A household name in Australia, Berocca Performance is a widely recognized effervescent tablet that dissolves in water to create an energy-boosting drink. It is specifically formulated with a high dose of B vitamins, which are essential for converting food into energy. The combination of B vitamins, vitamin C, and minerals like magnesium and zinc helps to improve mental alertness, concentration, and physical stamina while reducing tiredness and fatigue. This makes it a top-of-mind product for consumers looking for a reliable and clinically tested energy and focus supplement.
Key Product: Berocca Performance Effervescent Tablets
MARKET LEADER
Good Day is a modern, Australian-made daily supplement that comes in convenient sachets. It is designed to provide a comprehensive boost to energy, focus, and overall wellbeing. The formula stands out by including not only a full spectrum of B vitamins and 100mg of Vitamin C but also trendy and effective ingredients like Rhodiola Rosea for stress management and improved mental clarity, and Turmeric for its anti-inflammatory benefits. With a high dose of magnesium to support energy production and muscle function, it pushes the trend of holistic, all-in-one wellness solutions for the health-conscious consumer.
Key Product: Good Day Multivitamin
MARKET LEADER
Moodi represents the trendy, new wave of functional wellness products, offering caffeine-free blends in sachet form designed to enhance energy, focus, and mood. Their "AM Blends" are a coffee alternative that provides sustained energy for up to five hours without the crash or jitters. The Matcha Coconut flavor, for example, features innovative ingredients like enXtra™, a natural caffeine alternative, and Lion's Mane mushroom, known for supporting mental clarity. This positions Moodi as an iconic product for trend-aware consumers seeking a modern, holistic approach to daily energy management.
Key Product: AM Blends (e.g., Matcha Coconut)
Current bestsellers and viral hits defining the consumer expectation.
Source easily with Sourcy. We connect you with verified suppliers, handle quality control, and simplify the entire process.
Real data showing search growth, social buzz, and consumer demand signals.
The trend shows increasing search interest and cultural relevance, suggesting strong engagement. While sales volume data is unavailable, the upward trajectory in searches points towards significant growth potential.
Search interest for Energy & Focus Sachets shows a clear upward trend with recent spikes, indicating growing consumer demand. The product is gaining traction as a healthier alternative for sustained energy and focus.
Google Trends (12 Months)
WelleCo
Internationally acclaimed supermodel, businesswoman, and wellness advocate. Co-founded the Australian-born wellness brand WelleCo.
Lovewell
Successful Australian actress and passionate advocate for wellness, conscious living, and motherhood. Co-founder of the parenting and wellness blog Your Zen Mama and the wellness brand Lovewell.