This theme focuses on high-quality materials like 18k gold and sterling silver in small, classic stud designs. Styles are suitable for continuous wear and include timeless point-of-light studs, small pearl studs, and simple polished shapes.
Trend signals, demand data, and market insights for this product
75/100
growing
R$7 - R$350
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Vivara
Gisele Bündchen is a world-renowned Brazilian supermodel and philanthropist with immense influence in fashion and lifestyle. As a long-time global ambassador for Vivara, Brazil's largest jewelry retailer, her style choices are highly anticipated and widely emulated, making her a pivotal figure in popularizing everyday luxury.
Life by Vivara
Marina Ruy Barbosa is a highly popular Brazilian actress, entrepreneur, and fashion icon. As a brand ambassador for Vivara, and with her own successful collaborative lines, "Life by Vivara", she has a direct impact on the jewelry market in Brazil.
Tiffany & Co.
Bruna Marquezine is a leading Brazilian actress and international influencer. Her status as a "Friend of the House" for the iconic American luxury brand Tiffany & Co. makes her a key trendsetter for high-end jewelry in the Brazilian market.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
From the iconic Stars collection, these stud earrings are a perfect example of everyday luxury. They often feature H.Stern's exclusive "Noble Gold," a unique 18k gold alloy with a champagne hue, and are adorned with cognac diamonds. The timeless and delicate star motif makes these studs versatile for daily wear, while the signature gold and diamonds provide understated glamour, making them a sophisticated choice for any occasion.
Key Product: Stars Stud Earring
MARKET LEADER
A quintessential piece embodying the "Everyday Luxury" theme, the "Ponto de Luz" (Light Point) is a classic solitaire stud earring. Typically featuring a diamond or high-quality zirconia set in 18k gold, it is the epitome of minimalist elegance. Its simplicity and timeless appeal make it a staple that effortlessly adds a touch of brilliance to any outfit, from casual to formal, and it is an iconic bestseller for the brand.
Key Product: Ponto de Luz Stud Earring
MARKET LEADER
A modern and bold take on "Everyday Luxury," these star-shaped stud earrings feature black diamonds. The design often combines 18k white gold with a black rhodium finish to enhance the allure of the black diamonds. This offers a contemporary and urban twist on the classic diamond stud, making it an iconic, trend-forward choice for consumers seeking a distinctive piece that is both luxurious and wearable daily.
Key Product: Star Diamond Stud Earring with Black Diamonds
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