These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
From the iconic Stars collection, these stud earrings are a perfect example of everyday luxury. They often feature H.Stern's exclusive "Noble Gold," a unique 18k gold alloy with a champagne hue, and are adorned with cognac diamonds. The timeless and delicate star motif makes these studs versatile for daily wear, while the signature gold and diamonds provide understated glamour, making them a sophisticated choice for any occasion.
Key Product: Stars Stud Earring
MARKET LEADER
A quintessential piece embodying the "Everyday Luxury" theme, the "Ponto de Luz" (Light Point) is a classic solitaire stud earring. Typically featuring a diamond or high-quality zirconia set in 18k gold, it is the epitome of minimalist elegance. Its simplicity and timeless appeal make it a staple that effortlessly adds a touch of brilliance to any outfit, from casual to formal, and it is an iconic bestseller for the brand.
Key Product: Ponto de Luz Stud Earring
MARKET LEADER
A modern and bold take on "Everyday Luxury," these star-shaped stud earrings feature black diamonds. The design often combines 18k white gold with a black rhodium finish to enhance the allure of the black diamonds. This offers a contemporary and urban twist on the classic diamond stud, making it an iconic, trend-forward choice for consumers seeking a distinctive piece that is both luxurious and wearable daily.
Key Product: Star Diamond Stud Earring with Black Diamonds
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend demonstrates strong upward momentum in search interest and significant cultural buzz around its elegance and investment value. While specific sales data is unavailable, the growing search interest suggests increasing consumer demand and potential for high sales volume.
Search interest for everyday luxury studs shows a clear upward trend, particularly in recent periods. The theme is gaining traction due to its appeal as a versatile, high-quality jewelry option.
Google Trends (12 Months)
Vivara
Gisele BĂĽndchen is a world-renowned Brazilian supermodel and philanthropist with immense influence in fashion and lifestyle. As a long-time global ambassador for Vivara, Brazil's largest jewelry retailer, her style choices are highly anticipated and widely emulated, making her a pivotal figure in popularizing everyday luxury.
Life by Vivara
Marina Ruy Barbosa is a highly popular Brazilian actress, entrepreneur, and fashion icon. As a brand ambassador for Vivara, and with her own successful collaborative lines, "Life by Vivara", she has a direct impact on the jewelry market in Brazil.
Tiffany & Co.
Bruna Marquezine is a leading Brazilian actress and international influencer. Her status as a "Friend of the House" for the iconic American luxury brand Tiffany & Co. makes her a key trendsetter for high-end jewelry in the Brazilian market.