These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A cult-favorite known for its explosive, mirror-like shine, the Fenty Beauty Gloss Bomb is a leader in the extreme shine category. Its non-sticky formula is enriched with shea butter to moisturize lips, providing a comfortable wear. The gloss is celebrated for its universal appeal, with shades designed to flatter all skin tones, and a thick consistency that contributes to its long-lasting, high-gloss appearance. This product is considered a must-have for achieving a luscious, high-shine finish.
Key Product: Gloss Bomb Universal Lip Luminizer
MARKET LEADER
The Dior Addict Lip Maximizer is an iconic product that offers both extreme shine and a noticeable plumping effect. Its formula is packed with cherry oil and hyaluronic acid, which provide up to 24 hours of hydration while delivering a glossy finish. This product is a favorite among those in the know for its ability to create a fuller-looking pout with a brilliant, long-lasting shine that sits smoothly on the lips.
Key Product: Dior Addict Lip Maximizer
MARKET LEADER
A budget-friendly option that doesn't compromise on impact, the Essence Extreme Shine Volume Lipgloss is designed to deliver a brilliant, wet-like finish. Its formula provides a high-shine and volume-boosting effect, making lips appear plump and radiant. With a non-sticky and nourishing texture, it has become a staple for those seeking maximum shine and volume.
Key Product: Extreme Shine Volume Lipgloss
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is stable and not rapidly growing, sales volume remains in the thousands for the value segment and hundreds for the premium segment, indicating a solid market presence. The trend is sustained by its versatility and the ongoing desire for a polished makeup look.
Search interest for extreme shine lipgloss has remained relatively stable over a long period, indicating consistent consumer demand. The trend is supported by its enduring appeal for a glamorous, fuller-looking lip.
Google Trends (12 Months)
TikTok Posts
Fenty Beauty
A global music icon, fashion mogul, and founder of the inclusive and trendsetting Fenty Beauty brand, Rihanna's influence on beauty trends is unparalleled. When she wears a look, it instantly becomes a global phenomenon. Her consistent use of glossy lips reinforces the trend's staying power and widespread appeal.
Rhode
As a model, socialite, and founder of the minimalist skincare and makeup brand Rhode, Hailey Bieber has become a definitive voice for the "clean girl" aesthetic. Her effortless style and glowing skin have made her a major trendsetter, particularly among Gen Z and millennials. Her brand's viral products often sell out, demonstrating her significant influence over consumer purchasing habits.
Kylie Cosmetics
A reality television star turned beauty industry titan, Kylie Jenner's influence on the cosmetics market is undeniable. Her brand, Kylie Cosmetics, launched to massive success with its iconic Lip Kits and has since expanded into a full range of makeup and skincare products. Jenner's personal style and makeup looks are closely followed by millions, making her a powerful driver of beauty trends.