These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Philips Premium Airfryer XXL is a high-end option known for its large capacity and powerful performance, making it ideal for family-sized Filipino meals. Its Fat Removal technology is a key feature that resonates with health-conscious consumers, as it extracts and captures excess fat from food, a significant advantage when cooking fatty cuts of pork like those used in lechon kawali or crispy pata. The appliance's Rapid Air technology ensures that dishes are cooked evenly, achieving a crispy skin and moist interior, which is crucial for iconic Filipino roasted dishes. Online recipes and video tutorials specifically demonstrate how to cook lechon kawali in the Philips Airfryer, highlighting its effectiveness in producing the desired crunchy texture without deep frying.
Key Product: Premium Airfryer XXL HD9880/90
MARKET LEADER
This versatile air fryer oven from Hanabishi has gained a loyal following in the Philippines due to its multi-functionality and generous 23-liter capacity. It goes beyond a standard air fryer, offering bake, broil, toast, and rotisserie functions, which are perfect for a wide range of Filipino dishes. The rotisserie feature is particularly popular for making lechon manok (roasted chicken), a Filipino household favorite. Its larger size can accommodate a whole chicken or a sizable pork leg for crispy pata. The ability to reach up to 230°C allows for the high heat needed to achieve the signature crispy skin of many Filipino fried and roasted delicacies. The Hanabishi brand, a familiar name in Filipino households, further solidifies this model's status as a go-to for local cuisine.
Key Product: HAFEO-23SS
MARKET LEADER
Kyowa is a popular brand in the Philippines known for offering affordable and reliable appliances. The Kyowa Digital Air Fryer KW-3834 is a 7-liter capacity model that has become a trendy choice for everyday Filipino cooking. It features a digital display and pre-set cooking modes for dishes like pork and chicken, simplifying the process for users. Its large capacity is suitable for preparing meals for the whole family. The 360° rapid air circulation technology ensures that food is cooked evenly and quickly, making it efficient for preparing crispy snacks like lumpiang shanghai or main courses such as air-fried liempo (pork belly). The brand's accessibility and the model's user-friendly features make it a popular entry point for many Filipinos embracing the air fryer trend for their local dishes.
Key Product: KW-3834
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows consistent search interest and cultural relevance, suggesting a solid but not rapidly expanding market. Without sales data, it's difficult to assess volume growth, placing the score in the medium range.
Interest in Filipino cuisine air fryer recipes has remained consistently stable over the observed period. This indicates a steady, ongoing popularity rather than rapid growth or decline.
Google Trends (12 Months)
TikTok Posts
50 posts analyzed
Philips
Erwan Heussaff is a Filipino-French content creator, restaurateur, and prominent food personality in the Philippines. Through his highly popular YouTube channel, FEATR, he explores food from various angles, including recipes, culinary history, and travel.
De'Longhi
Suzi Abrera is a well-known Filipino television host and personality. She often engages with topics related to family, home, and lifestyle, making her a relatable figure for many households in the Philippines.
Philips, Imarflex, and Russell Hobbs
Kathryn Bernardo is one of the most popular and influential actresses of her generation in the Philippines. Her endorsements and personal choices are closely followed by a massive fanbase, giving her significant sway over consumer trends.