This theme incorporates indigenous Filipino materials and motifs into frame and wall art design. Features the use of materials like rattan, bamboo, and local textiles.
Trend signals, demand data, and market insights for this product
55/100
growing
₱95 - ₱905
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Baobab Eyewear
A popular eight-member Filipino girl group known as the "Nation's Girl Group" in the P-pop (Pinoy pop) scene.
Baobab Eyewear
A popular eight-member Filipino girl group known as the "Nation's Girl Group" in the P-pop (Pinoy pop) scene.
Baobab Eyewear
A popular eight-member Filipino girl group known as the "Nation's Girl Group" in the P-pop (Pinoy pop) scene.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Wodd PH has established itself as a premier local brand that champions sustainability and Filipino craftsmanship. The brand is celebrated for its use of bamboo, a material deeply rooted in Philippine culture and known for its durability and eco-friendly properties. Wodd PH's commitment to the environment is further solidified by their partnership with the Haribon Foundation, pledging to plant a tree for every pair of sunglasses sold. Their products are handcrafted in Cebu and are designed to be both stylish and functional, featuring polarized UV 400 lenses. This blend of natural materials, advocacy, and modern design makes Wodd PH a top-of-mind brand for consumers seeking to wear their heritage and values.
Key Product: Eastcliff
MARKET LEADER
Kahoy Kollection, whose name translates to "wood" in Tagalog, is a high-end, eco-eyewear brand with a strong Filipino-American identity. The brand was founded with the vision of bringing a modern and earthy twist to vintage-inspired frames by using handmade bamboo and wooden temples. The names of their eyewear styles are often inspired by places in the Philippines, such as "Maynila" and "Coron," further strengthening their connection to Filipino heritage. Kahoy Kollection's frames, which can be fitted with prescription lenses, appeal to the trend-conscious consumer who values both global style and local identity.
Key Product: Willows
MARKET LEADER
As one of the largest and most trusted optical chains in the Philippines, EO Executive Optical has a significant influence on the nation's eyewear trends. While primarily known for its wide range of affordable and fashionable eyewear, EO has also embraced the move towards sustainability, a key pillar of the Filipino Heritage trend. In late 2023, the brand introduced a line of eco-friendly frames made from compostable materials, demonstrating a commitment to environmental responsibility. While not explicitly incorporating traditional Filipino design motifs, this initiative by a major market leader pushes the sustainable aspect of the heritage theme into the mainstream, offering a widely accessible option for consumers who wish to make more environmentally conscious choices.
Key Product: Eco-Friendly Collection
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