This theme captures the evolution of fresh fragrances beyond simple citrus or aquatic scents. The trend is towards more complex compositions that might feature green, herbal, or bitter citrus notes.
Trend signals, demand data, and market insights for this product
65/100
growing
MX$59 - MX$3,390
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Hugo Boss
A-list actress and major Hollywood star, one of Mexico's most prominent international figures.
Pearla Nera
A pop music icon and actress, a household name in Mexico with a massive following.
Kenzo
One of Latin America's most powerful digital influencers, model, actor, and entrepreneur.
Current bestsellers and viral hits defining the consumer expectation.
Source easily with Sourcy. We connect you with verified suppliers, handle quality control, and simplify the entire process.
These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Giorgio Armani is redefining its iconic aquatic fragrance line with a more intense and sophisticated iteration, Acqua di Giò Elixir. This perfume captures the essence of the "Fresh & Complex" trend by fusing vibrant marine notes, a signature of the original, with a warmer, more mysterious heart and base. The initial freshness is given a sophisticated twist with the inclusion of warm spices like cardamom. Its complexity deepens with a foundation of incense and ambery woods, adding a layer of elegance and depth that moves it beyond a simple fresh scent into a more enigmatic and lasting fragrance. This evolution makes it an ideal choice for the modern individual who seeks a versatile yet distinctive perfume that is both invigorating and profound.
Key Product: Acqua di Giò Elixir
MARKET LEADER
A leader in the niche fragrance category that has gained significant popularity in Mexico, Creed offers a timeless example of freshness and complexity with its iconic Aventus. The fragrance opens with a powerful burst of fresh and fruity citrus notes, most notably pineapple, bergamot, and apple. This invigorating start is what gives the scent its famous fresh character. However, it quickly evolves into a much more complex composition. The heart reveals notes of birch, patchouli, and jasmine, which introduce a smoky and woody depth. The base of musk, oakmoss, ambergris, and vanilla provides a rich, sophisticated, and enduring finish. Aventus is celebrated for its masterful balance of fresh, fruity, and rich, smoky-woody elements, making it a quintessential "Fresh & Complex" scent and a status symbol among fragrance connoisseurs.
Key Product: Aventus
MARKET LEADER
Anticipated to be a trendsetter in 2025, Jean Paul Gaultier's Le Beau Flower Edition perfectly illustrates the theme by balancing crisp green notes with a warm, spicy, and floral heart. The fragrance moves beyond a simple fresh scent by contrasting its initial verdant freshness with the warmth of ginger flower and the classic aromatic touch of lavender. This interplay of cool and warm continues into the base, where vanilla and woods provide a sensual and lasting foundation. This composition pushes the trend by offering a versatile and romantic fragrance that is at once natural and seductive, showcasing a modern complexity within a fresh framework.
Key Product: Le Beau Flower Edition
Submit your design with target specs, and we'll connect you with vetted manufacturers.