These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
As a major 2025 launch for the leading Brazilian brand O Boticário, the Nativa SPA Uva Merlot line captures a sophisticated and trendy take on fruity scents. This liquid body soap features an elegant "woody fruity" fragrance profile, blending the succulence of grapes with notes of sandalwood and orange blossom. This product pushes the trend beyond simple fruit scents towards a more complex and luxurious fragrance experience, cleansing the skin while leaving a remarkable and elegant scent.
Key Product: Nativa SPA Uva Merlot Sabonete Líquido Corporal
MARKET LEADER
From the popular brand Monange, this body wash embraces the widely loved "Frutas Vermelhas" (Red Fruits) trend in Brazil. Its formula, which eliminates 99.9% of bacteria, is designed to be refreshing and conditioning for the skin. The fragrance is a vibrant blend of fruity notes like apple, raspberry, and strawberry, combined with a floral bouquet of jasmine, gardenia, and orchid. This product is a top-of-mind example of the fruity freshness theme, offering a classic and invigorating shower experience that is highly popular among trend-conscious consumers.
Key Product: Sabonete Líquido Monange Frutas Vermelhas
MARKET LEADER
Natura, one of Brazil's most influential brands, recently launched this body wash under its popular Tododia line. The "Caramelized Apple and Vanilla" scent provides a modern, gourmand twist to the fruity theme, blending the crispness of apple with the warmth of vanilla. This product showcases the trend of evolving fruity fragrances into more complex and comforting scent profiles, offering a gentle cleansing experience with a striking and delicious fragrance that is emblematic of current trends.
Key Product: Sabonete Líquido em Gel Natura Tododia Maçã Caramelada e Baunilha
Current bestsellers and viral hits defining the consumer expectation.
Source easily with Sourcy. We connect you with verified suppliers, handle quality control, and simplify the entire process.
Real data showing search growth, social buzz, and consumer demand signals.
While search interest is currently low and inconsistent, the theme's association with summer and refreshing scents provides a foundation for potential engagement. With no sales history available, the trend score reflects nascent interest rather than established volume.
Search interest for Fruity Freshness Body Wash shows sporadic but recent increases, indicating a trend that is just beginning to gain traction. The cultural association with summer and refreshing scents suggests potential for growth.
Google Trends (12 Months)
Lux Botanicals
An influential Brazilian singer and television host with a career spanning decades and millions of fans. Her energetic and charismatic persona makes her a perfect fit for promoting products associated with freshness and vitality.
Lux Botanicals
A major Brazilian influencer who gained fame on social media with her unique and humorous content, building a large and engaged following. She is a powerful trendsetter for the mass market.
Lux Botanicals
A renowned Brazilian actress and beauty icon, famous for her leading roles in numerous successful telenovelas and films. Her image is often associated with sophistication and natural Brazilian beauty.