This trend involves enhancing protein powders with additional functional ingredients to offer targeted health benefits beyond muscle building. A popular sub-trend is protein powder for women, often enriched with collagen to support skin, hair, and nail health.
Trend signals, demand data, and market insights for this product
55/100
growing
R$59 - R$560
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Max Titanium
A mega-influencer, actress, and fitness model with over 13 million Instagram followers, known for her rigorous workout regimen and disciplined diet. Her influence is significant enough to have reportedly caused the reality show 'Big Brother Brasil' to include protein powder in its pantry for her.
Soldiers Nutrition
A prominent fitness muse, television personality, and entrepreneur known for her candidness about using supplements and hormonal support. She actively engages with her followers, sharing her routine and positioning herself as a key influencer for athletic performance and muscle development.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A protein powder designed for aesthetic and wellness goals, formulated with whey protein isolate and hydrolyzed whey protein. It is enriched with Verisol® collagen peptides to improve skin health and fortified with essential vitamins and minerals like Vitamin C, Vitamin A, and Zinc, which act as antioxidants and support skin integrity.
Key Product: Isofort Beauty
MARKET LEADER
A "clean label" protein powder focusing on natural, whole-food ingredients. It is a blend of concentrated, isolated, and hydrolyzed whey protein. Its unique flavoring is derived from freeze-dried fruits and nuts like açaí, passion fruit, and hazelnut paste. The formula is naturally sweetened with Stevia and Taumatina.
Key Product: Fresh Whey
MARKET LEADER
A protein powder line developed for women, enriched with functional ingredients to meet their specific nutritional needs. It includes added collagen for skin firmness and health. Some formulations also contain isoflavones for hormonal balance and higher concentrations of calcium to support bone health.
Key Product: Whey Protein Feminino
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