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$0.67
1-2 units
5-10 days
10th Floor, Sicheng Future City Headquarters, No. 238 Guangyun Road, Baiyun District, Guangzhou City, Guangdong Province, No. 16, Second Road, Qixinggang Industrial Zone, Luogang Village, Junhe Street, Baiyun District, Guangzhou, Guangdong
Medium


Your pricing, materials, supplier type, and MOQ depend on this decision.
The strategy is to launch a high-value, versatile bulk protein powder that undercuts competitors on price while deliveri...
MOQ: 1-2 units
This strategy focuses on creating a category-leading, high-purity 'bulk whey protein isolate' for the discerning fitness...
These manufacturers match the selected pricing, MOQ and quality requirements.



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Recommended specifications based on market demand and supplier feasibility.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Protein Source | Whey Protein Blend (80% Concentrate WPC80, 20% Isolate WPI90) | This blend balances cost-effectiveness, a key driver in the value segment, with the quality perception of isolate. It directly competes with the prevalent 'whey protein blends' offered by competitors. |
| Packaging Format & Size | 1kg Stand-Up Pouch | Competitors focus on large, bulk sizes (1kg, 2kg). A 1kg pouch is a cost-effective packaging solution that signals 'bulk protein powder' value to the consumer and is cheaper to source than rigid tubs. |
| Flavor Profile | Unflavored | Offering an unflavored option provides maximum versatility, a feature noted in the competitive landscape. This broadens the target audience to those who mix protein into various foods and drinks, not just post-workout shakes. |
| Key Marketing Callout | High Protein & Zero Sugar | This directly addresses two key features highlighted by competitors ('high protein content', 'zero sugar'), appealing to the health-conscious but budget-minded consumer. |
| Protein Per Serving | 24g of protein per 30g serving | An 80% protein ratio is competitive for a value blend and substantiates the 'high protein' claim, meeting customer expectations for efficacy in this segment. |
Depth information for decision-making - not the primary driver.
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