These are protein snacks enhanced with additional functional ingredients that offer benefits beyond basic nutrition. A key example is the inclusion of collagen in products like protein popcorn and bars, marketed for its benefits to skin, hair, and joint health.
Trend signals, demand data, and market insights for this product
55/100
sustained
R$11 - R$553
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Gracyovos
A fitness icon and influencer in Brazil with a massive following, known for her dedication to a rigorous fitness regimen and a high-protein diet.
Soldiers Nutrition
A model, television personality, and highly influential fitness figure in Brazil with a significant social media presence.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The first popcorn in Brazil formulated with collagen protein. This snack is designed to offer a practical, tasty, and nutritious option that aids in satiety, blood sugar stability, and the maintenance of lean muscle mass. By adding collagen, it also targets consumers interested in wellness and healthy aging, with benefits for skin, hair, and joint health.
Key Product: Maïs Pura Pro
MARKET LEADER
A wafer tube with a double chocolate coating, crispy protein crisps, and a creamy filling, offering a unique combination of crunchiness and creaminess. It delivers 8.4g of protein per serving with zero added sugars, positioning itself as a guilt-free indulgence or a practical post-workout snack.
Key Product: Nutry Tube Protein
MARKET LEADER
A baked, gluten-free, and lactose-free vegan snack made from pea protein isolate, quinoa flour, and chia. With 12 grams of protein per serving, it is designed to provide sustained energy and support muscle mass, offering a savory, crunchy, and plant-based alternative to ultra-processed options.
Key Product: Vegan Protein Snack
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