





These brands are driving demand and shaping what consumers want to buy.

MARKET LEADER
The first popcorn in Brazil formulated with collagen protein. This snack is designed to offer a practical, tasty, and nutritious option that aids in satiety, blood sugar stability, and the maintenance of lean muscle mass. By adding collagen, it also targets consumers interested in wellness and healthy aging, with benefits for skin, hair, and joint health.
Key Product: Maïs Pura Pro

MARKET LEADER
A wafer tube with a double chocolate coating, crispy protein crisps, and a creamy filling, offering a unique combination of crunchiness and creaminess. It delivers 8.4g of protein per serving with zero added sugars, positioning itself as a guilt-free indulgence or a practical post-workout snack.
Key Product: Nutry Tube Protein

MARKET LEADER
A baked, gluten-free, and lactose-free vegan snack made from pea protein isolate, quinoa flour, and chia. With 12 grams of protein per serving, it is designed to provide sustained energy and support muscle mass, offering a savory, crunchy, and plant-based alternative to ultra-processed options.
Key Product: Vegan Protein Snack
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows consistent search interest and is supported by a growing consumer focus on holistic wellness and multi-benefit foods. However, without sales data, it's difficult to assess volume growth, placing the score in the medium range.
Search interest for functional protein snacks has remained consistently stable over the observed period. This indicates a steady, ongoing consumer demand for these types of products.
Google Trends (12 Months)
Gracyovos
A fitness icon and influencer in Brazil with a massive following, known for her dedication to a rigorous fitness regimen and a high-protein diet.
Soldiers Nutrition
A model, television personality, and highly influential fitness figure in Brazil with a significant social media presence.