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Trend: sustained

Functional Protein Snacks

  • -These are protein snacks enhanced with additional functional ingredients that offer benefits beyond basic nutrition.
  • -A key example is the inclusion of collagen in products like protein popcorn and bars, marketed for its benefits to skin, hair, and joint health.
  • -Other functional snacks may include added fibers, vitamins, or ingredients for cognitive and mental well-being.
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Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Maïs Pura product

Maïs Pura

MARKET LEADER

The first popcorn in Brazil formulated with collagen protein. This snack is designed to offer a practical, tasty, and nutritious option that aids in satiety, blood sugar stability, and the maintenance of lean muscle mass. By adding collagen, it also targets consumers interested in wellness and healthy aging, with benefits for skin, hair, and joint health.

Key Product: Maïs Pura Pro

Nutry product

Nutry

MARKET LEADER

A wafer tube with a double chocolate coating, crispy protein crisps, and a creamy filling, offering a unique combination of crunchiness and creaminess. It delivers 8.4g of protein per serving with zero added sugars, positioning itself as a guilt-free indulgence or a practical post-workout snack.

Key Product: Nutry Tube Protein

Ocean Drop product

Ocean Drop

MARKET LEADER

A baked, gluten-free, and lactose-free vegan snack made from pea protein isolate, quinoa flour, and chia. With 12 grams of protein per serving, it is designed to provide sustained energy and support muscle mass, offering a savory, crunchy, and plant-based alternative to ultra-processed options.

Key Product: Vegan Protein Snack

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Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

Collagen Protein Bodybalance Fibras Prebióticas True Source Red Berries
Shopee
true sourceR$149

Collagen Protein Bodybalance Fibras Prebióticas True Source Red Berries

Source this Product
KIT COM 2 SACHES PURAVIDA COLLAGEN PROTEIN (40G)
Shopee
PuravidaR$37

KIT COM 2 SACHES PURAVIDA COLLAGEN PROTEIN (40G)

Source this Product
PURAVIDA COLLAGEN PROTEIN BERRIES SACHE 40G (CAIXA 10UN)
Shopee
PuravidaR$156

PURAVIDA COLLAGEN PROTEIN BERRIES SACHE 40G (CAIXA 10UN)

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BOLD BAR DOCE DE LEITE PROTEINA SNACK FUNCIONAL - BOLD SNACKS
Shopee
R$119

BOLD BAR DOCE DE LEITE PROTEINA SNACK FUNCIONAL - BOLD SNACKS

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True Collagen Protein BodyBalance (Colágeno Hidrolisado) - 450g - True Source
Shopee
R$150

True Collagen Protein BodyBalance (Colágeno Hidrolisado) - 450g - True Source

Source this Product
Snack Protein Puff 31G - Ebna
Shopee
R$11

Snack Protein Puff 31G - Ebna

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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

sustained
55

The trend shows consistent search interest and is supported by a growing consumer focus on holistic wellness and multi-benefit foods. However, without sales data, it's difficult to assess volume growth, placing the score in the medium range.

Search interest for functional protein snacks has remained consistently stable over the observed period. This indicates a steady, ongoing consumer demand for these types of products.

Google Trends (12 Months)

Dec 24Dec 25

Celebrity Adoption

Gracyanne Barbosa

Gracyovos

A fitness icon and influencer in Brazil with a massive following, known for her dedication to a rigorous fitness regimen and a high-protein diet.

Juju Salimeni

Soldiers Nutrition

A model, television personality, and highly influential fitness figure in Brazil with a significant social media presence.