These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
TIY (Tie It Yourself) has gained a cult following among athletes for its customizable and high-performance hair ties. The product comes in a spool of highly durable and stretchable fabric, allowing users to cut the exact length they need and create custom-sized loops for their hair type and activity level. This innovative approach ensures a secure hold that prevents slipping during vigorous movements, a common issue with standard hair ties. The fabric is engineered to be 13 times stronger and twice as stretchy as traditional elastics, providing a comfortable, non-damaging grip that is ideal for sports like volleyball, running, and tennis. The brand's focus on creating a product "engineered for athletes and active lifestyles" has made it a top-of-mind choice for those who prioritize function and reliability in their workout gear.
Key Product: TIY Pro
MARKET LEADER
Scunci, a long-standing and popular brand in the hair accessories market, offers a range of products specifically designed for active use. Their "Sports Hair Ties" with "All-Day Superhold" are a go-to for many in the Philippines, widely available on e-commerce platforms like Lazada and Shopee. These elastics are designed to provide a strong, no-slip grip, which is crucial for keeping hair securely in place during exercise. Some models feature a "rubbery elastic" that grips hair effectively without pulling, making them a practical choice for various hair types. As a widely recognized and accessible brand, Scunci's functional sports line is a staple for consumers seeking dependable performance without the premium price tag.
Key Product: Sports Hair Ties All-Day Superhold
MARKET LEADER
Lululemon, a brand synonymous with trendy and high-quality athletic apparel, extends its design philosophy to its hair accessories. The "Uplifting Scrunchie" is particularly popular among fitness-conscious consumers. Made with sweat-wicking fabric, it's designed to handle the rigors of a workout while being gentle on the hair. While some users find it better suited for lower-impact activities, its strong association with the athletic and wellness lifestyle makes it an iconic choice. The brand's influence and trend-setting status mean that its hair accessories are often seen as a fashion statement as much as a functional item, embodying the stylish side of the functional sports trend.
Key Product: Uplifting Scrunchie
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows moderate engagement with stable search interest and a consistent need for the product, suggesting steady but not rapidly growing sales volume.
Search interest for these functional hair ties has remained consistently stable over the observed period. The trend is driven by practical needs and an active lifestyle, indicating ongoing demand.
Google Trends (12 Months)
TikTok Posts
Nike
Filipina professional tennis player who was the first Filipino to win a junior Grand Slam singles title at the 2022 US Open. She is a significant figure in Philippine sports and a trendsetter in athletic wear.
Adidas
Filipino-Australian actress, television host, entrepreneur, and social media influencer. She is a dedicated fitness enthusiast and was named the first brand ambassador in the Philippines for Anko.
Lululemon
Filipino-German model, actress, and beauty queen who was crowned Miss Universe 2015. She has significant influence in fashion and beauty and maintains an active lifestyle.