These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Designed to help users reset during times of high stress, this unisex anti-stress supplement in scent form was developed in collaboration with the University of Geneva's Brain & Behavior Laboratory. The formulation is based on research mapping neurological reactions to specific scent groups and has a clean, woody, and spicy aroma with notes of green cardamom, iris, palo santo, and cedarwood.
Key Product: Functional Fragrance
MARKET LEADER
A fragrance designed for transformation and renewal, created to elevate the spirit using plant and flower remedies. It has a mossy citrus aromatic profile with Italian bergamot, cyclamen, frankincense, iris absolute, and orange flower absolute. Each bottle contains a supercharged Herkimer diamond crystal intended to clear, amplify, and raise energy.
Key Product: I Am Verdant
MARKET LEADER
Part of the 'Fragrance Collection of Emotions,' this perfume is created to evoke feelings of serenity and peace. Developed with perfumers from International Flavors & Fragrance (IFF) using 40 years of research and AI technology, it is described as 'summer in a bottle,' with sweet and peaceful energy from notes of bergamot and orange.
Key Product: Calm Bliss
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows increasing search interest and strong cultural relevance driven by self-care and wellness. While the premium segment's sales are cooling, the value segment is showing meaningful growth, contributing to a healthy overall volume.
Search interest shows a recent upward trend, moving from a stable baseline to higher values. This indicates growing consumer curiosity and engagement with the concept of functional wellness perfumes.
Google Trends (12 Months)
TikTok Posts
Orebella
A globally recognized supermodel with significant influence over fashion and beauty trends. Her public journey with health and wellness has made her a credible voice in the wellness space. She launched her fragrance line in 2024, rooted in her personal connection to nature and spirituality.
Henry Rose
An acclaimed actress and an influential figure in the clean beauty movement. Her desire for transparency in fragrance ingredients led her to launch her own line, which aligns with wellness-conscious consumers.
Cosmoss
A legendary supermodel and cultural icon who has recently entered the wellness industry. She leverages her personal journey towards a holistic lifestyle to create products that aim to balance the body and mind.