These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Bina Flatback Studs are a prime example of modern, gender-neutral design with their unique combination of pear and emerald-cut cubic zirconia. This geometric arrangement offers a stylish and distinctive look that is not tied to a specific gender. The flatback design, made with implant-grade titanium, is a key feature that pushes the trend forward, offering exceptional comfort for continuous, all-day wear in any piercing. This focus on comfort and long-term wearability appeals to a practical and style-conscious consumer, regardless of gender. The availability in both gold and silver finishes further enhances its universal appeal.
Key Product: Bina Flatback Studs
MARKET LEADER
Imono Jewelry is at the forefront of the unisex jewelry trend in the Philippines, and their Round Steel Stud Earrings are a testament to this. These studs are the epitome of minimalist, utilitarian design. Made from 316L surgical steel, they are hypoallergenic, non-tarnishing, and incredibly durable, making them suitable for all skin types and everyday wear. The simple, clean, and classic round shape is inherently genderless and serves as a foundational piece in any jewelry collection. Their accessible price point and focus on quality basics make them a top-of-mind choice for consumers seeking straightforward, gender-neutral accessories.
Key Product: Round Steel Stud Earrings 3MM
MARKET LEADER
Suki Jewelry champions individuality, and their Nara Studs perfectly capture this ethos with an understated and effortless design. These earrings feature small domes of gold that are described as ideal for everyday wear or for anchoring an ear stack. This versatility makes them a staple for any gender. The brand's "Pierced" collection encourages creative self-expression through ear styling, a concept that transcends gender boundaries. The Nara Studs, with their simple and warm aesthetic, are a foundational piece that supports this trend, allowing the wearer's personal style to take center stage.
Key Product: Nara Studs
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong engagement driven by cultural influences and a broadening appeal in fashion. While sales volume data is unavailable, the consistent search interest and growing cultural relevance suggest significant potential for volume growth.
Search interest for gender-neutral studs shows a generally upward trend with some fluctuations, indicating growing popularity. The cultural context highlights a significant shift in fashion norms and K-pop influence, driving this trend.
Google Trends (12 Months)
TikTok Posts
113 posts analyzed
JMA Jewelry, Studio 225
A multi-awarded actress, singer, and director, Nadine Lustre is a formidable force in the Philippine entertainment industry and a celebrated fashion icon. Known for her edgy, forward-thinking style, she is a significant trendsetter for the Filipino youth and mass market.
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A Filipino-Australian actor, musician, and founder of his own record label, James Reid has considerable influence in both the music and fashion scenes of the Philippines. His style is characterized by a blend of designer polish and cool, experimental energy.
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A Filipino-American global beauty and social media phenomenon with a massive following in the Philippines. He is celebrated for his unapologetic and gender-fluid style and is a powerful voice for self-expression.