These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
An iconic fragrance in the niche world, Santal 33 has achieved cult status for its captivating androgynous character. Inspired by the spirit of the American West, its composition is a masterful blend of warm, smoky, and leathery notes that feel both rugged and sophisticated. The scent is built around Australian sandalwood, cedarwood, cardamom, iris, and violet, creating a rich, woody, and slightly spicy aroma that is intentionally unisex. Its popularity pushes the genderless trend by demonstrating that a complex, powerful scent can be worn by anyone, regardless of gender, becoming a personal signature rather than a gendered accessory. It is a statement of individuality and is widely recognized among trend-conscious consumers in Mexico.
Key Product: Santal 33
MARKET LEADER
A revolutionary and minimalist fragrance, Molecule 01 is celebrated for its unique concept: it consists of a single aroma-molecule, Iso E Super. This fragrance is the epitome of a personal and niche scent because it is designed to meld with the wearer's natural pheromones, creating a distinct and individualized aura that smells different on every person. Its subtle, velvety, and woody notes are almost imperceptible to the wearer but create a magnetic and alluring trail for others. Molecule 01 champions the genderless theme by moving beyond traditional fragrance structures and focusing on the chemistry of skin, offering a truly unique scent experience that is defined by the individual, not by gender.
Key Product: Molecule 01
MARKET LEADER
Representing the burgeoning Mexican niche perfume scene, Xinú is a brand that draws inspiration from the continent's rich botanical landscape. One of its standout creations, Copala, is a genderless fragrance built around the sacred Copal resin, which has deep roots in Mexican culture. The scent is an aromatic and resinous blend that also features pink pepper and mesquite wood. This combination results in a mystical, smoky, and warm fragrance that is both unique and deeply evocative. Xinú pushes the niche and genderless trend by creating sophisticated, high-quality perfumes with a distinct local identity, offering an alternative to global brands and celebrating the aromatic heritage of Mexico in a contemporary, unisex format. All of the brand's fragrances are designed to be unisex.
Key Product: Copala
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong upward momentum in search interest and significant cultural relevance, suggesting high engagement. While specific sales volume is unavailable, the robust growth in interest points to increasing commercial traction.
Interest in genderless and niche perfumes has shown a significant upward trend, indicating growing consumer adoption. The cultural shift towards self-expression and inclusivity is driving this expansion.
Google Trends (12 Months)
TikTok Posts
6 posts analyzed
KOS Beauty
A Mexican social media personality who transitioned into a mainstream music career, becoming a prominent singer and entrepreneur. She is a significant trendsetter for younger demographics in fashion and beauty.
Maison Francis Kurkdjian
A Spanish-Mexican singer, songwriter, and actress who has been a fixture in the Latin pop world since childhood. She is known for her distinctive style and is one of Mexico's most recognized and followed celebrities.
Le Labo
A Mexican-American singer from the Aguilar dynasty, known for her powerful voice and modern take on traditional Mexican music. She is a cultural influencer admired for her elegant and sophisticated style.